Why Your WHY Matters in Building a Personal Brand

In today’s episode of the Passion to Profit podcast, Barry McDonald explains why having a strong WHY is crucial to building a personal brand — even if you're just starting from your kitchen table! Learn how your purpose can set you apart, attract the right audience, and give you the motivation to keep going, even on tough days.

Barry shares personal insights into his journey, how his WHY fuels his success, and how it can empower you to create an authentic and meaningful personal brand. Whether you’re launching a small business, starting a podcast, or blogging, your WHY will give you a competitive edge and guide you through challenges.

Tune in to discover:

• Why having a WHY builds loyalty and trust with your audience.
• How your personal brand evolves with your purpose.
• The motivation to stay consistent in your business or creative journey.

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