“A true challenge in leadership is learning when to step back and let others find their own path from A to Z.”

In this episode of Executive Evolution, Craig Anderson talks with Adam Hayes, owner of Hayes Group Marketing, about the journey of leading and scaling a small business. Adam shares how he transitioned from a hands-on approach to a visionary role, focusing on empowering his team through trust, clear communication, and structured systems.

Drawing on over 20 years of experience, Adam emphasizes the importance of balancing guidance with autonomy, building a solid organizational framework, and using regular check-ins to maintain alignment with the company’s vision.

After You Listen:

• Connect with Adam on LinkedIn
• Check out Hayes Group Marketing
• Connect with Craig on LinkedIn
• Subscribe to Craig’s "The Evolving Leader" newsletter
• Check out Craig’s monthly free training on holding difficult conversations

Key Takeaways:

• Define a clear vision. Make sure your team understands it, so they can align their actions with your business goals
• Encourage team ownership. Let them be part of the solution, which drives engagement and accountability
• Learn to balance empathy with tough conversations. Compassionate leadership fosters trust and better outcomes

Things to listen for:

(00:00) Intro

(02:01) Leadership influences and favorite books

(06:29) First experiences in leadership and early lessons

(09:18) Balancing guidance and independence

(12:35) The importance of structured communication

(17:30) Scaling a small business with a vision-driven approach

(20:01) Goals for the future and stepping into a full-time visionary role