Guest: B. Lorraine Smith, Writer, Advisor, & Coach

On LinkedIn | https://www.linkedin.com/in/b-lorraine-smith-155a875/

Hosts:

Alejandro Juárez Crawford

On ITSPmagazine 👉 https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/alejandro-juarez-crawford

Miriam Plavin-Masterman

On ITSPmagazine 👉 https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/miriam-plavin-masterman

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Episode Introduction

On the newest episode of What If Instead?, B. Lorraine Smith reflects on her decades of experience consulting with companies with efforts to do some good. What would it take, she asks, to create an economy in service to life? For those of us aiming to do something for the planet, choosing to buy more ‘sustainable’ products can give us a sense of agency. But what if, to effect change, we need to change our model more fundamentally? Smith has developed a methodology for beyond the claims organizations make, when they say they’re going green. Called “Matereality,” (material + reality), it’s a detective’s guide anyone can use to figure out what companies and industries are really doing.

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Resources

Matereality: https://www.blorrainesmith.com/matereality

Joe Brewer’s Design School for Regenerating Earth: https://design-school-for-regenerating-earth.mn.co/

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Episode Sponsors

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For more podcast stories from What If Instead? Podcast with Alejandro Juárez Crawford and Miriam Plavin-Masterman, visit: https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/alejandro-juarez-crawford and https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/miriam-plavin-masterman