• What's Ranking in Local - Branding, Signals, PBNs & Map Embeds?: The SEO Mad Scientist Episode 6

  • Apr 4 2024
  • Length: 45 mins
  • Podcast

What's Ranking in Local - Branding, Signals, PBNs & Map Embeds?: The SEO Mad Scientist Episode 6

  • Summary

  • Highlights From Episode 6 - The SEO Mad Scientist:

    • As Mike, Alex, and Danielle discussed, the custom signals test on Danielle's insulation business revealed a significant impact on rankings, with competitor links and optimized listings playing crucial roles.
    • They also highlighted the importance of building a strong brand presence in conjunction with SEO efforts, citing the cumulative effect of various brand properties and references.
    • Additionally, they explored the synergy between SEO strategies and other digital marketing channels like Facebook ads and PPC campaigns, emphasizing the potential for integration to enhance overall online performance.

    🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/

    🛠️ Tools We Used in Testing:

    Local Viking: https://localviking.com/

    SERPResults: https://serpresults.com/

    Products Discussed:

    Custom signals: https://web20ranker.com/custom-link-building/

    PBN Map Embeds: https://web20ranker.com/product/order-pbn-map-embeds/

    Niche Citations: https://web20ranker.com/niche-directory-citations/

    SEO Discussion: Mike Milas + Alex C. Barr + Danielle Windsor

    0:00 Introduction

    00:48 Signals Test Update

    07:33 Testing Signals Locally

    14:17 Branding and Ranking Correlation

    11:06 Tracking keywords & call sources

    17:45 Inner Pages and Rankings Correlation

    22:13 What’s in our SEO testing library

    26:13 PBN and Map Embed Updates

    32:33 Impact of Google Updates

    37:40 Citation Impact on Local Rankings

    42:27 Ranking Organically v in Maps

    44:00 Conclusion

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