• What the Heck is MarTech? Part 2

  • Oct 3 2023
  • Length: 46 mins
  • Podcast

What the Heck is MarTech? Part 2

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  • Summary

  • In part 2, Kathleen shares her insights on making use of new technologies such as ChatGPT and other AI technologies. 



    Companies can’t afford to not at least be experimenting with these technologies. 



    From there, shift our focus to risk management and compliance issues surrounding marketing and your website. We talk about everything from privacy to ADA/WCAG compliance, to cybersecurity. 


    Complying with things like ADA can be part of your marketing growth strategy. Not doing it doesn’t only put you at risk of compliance issues. You’re also missing out on a whole segment of the population that buys products. 


    She talks about the risk about not adapting your “go to market” strategies 


    We wrap up the conversation with an overview of why businesses with MarTech should book an ROI assessment. 


    Contact Kathleen for a MarTech ROI assessment, or to get help with navigating all the shiny new objects in marketing technology. 

    Find Kathleen one LinkedIn to book a free MarTech alignment call!
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