• What is the secret sauce of successful advertising director? Featuring – Sebastian (Seba) Schor. Advertising director for brands as Coca-Cola, Spotify, Ford, KFC, MasterCard, Telefónica, Bud Light.

  • Jan 15 2023
  • Length: 46 mins
  • Podcast

What is the secret sauce of successful advertising director? Featuring – Sebastian (Seba) Schor. Advertising director for brands as Coca-Cola, Spotify, Ford, KFC, MasterCard, Telefónica, Bud Light.

  • Summary

  • The warmest podcast from sunny Argentina. One of the best advertising directors I had the honor to work with – Sebastian Schor.

    Watch on YouTube

    Director that has shot 60+ successful advertising campaigns for such brands as made more than 60 campaigns for brands such as Coca-Cola, Spotify, Ford, KFC, MasterCard, Telefónica, Bud Light, Chrysler, WhatsApp & inDrive as well as documentary and fiction projects.

    Listen to learn:

    • How winning the World Cup framed and changed the brand of Argentina and football. How the Argentinian team created the story and narrative and drama in winning the Cup.
    • How to become a successful advertising and movie director? How to go through work in radio, film, in television as an actor, announcer, producer, editor, screenwriter, restaurant owner, and of course, director.
    • How being honest & straightforward in collaboration between client, agency, and director can deliver the best results faster & cheaper.
    • How to manage creative blocks and frustrations? Spoiler - just keep on working. “Inspiration has to find you working”
    • How advertising director role changed in the last 30 years and how it will change?
    • How to shoot ads in 3 different frames: horizontal, square, and vertical. As smartphones are now the new TV.
    • Is advertising and art or science or both? Spoiler - it’s a tricky mix that you need to find the right balance.
    • Can we shoot advertising remotely? Through Zoom? And not being physically present on the set?
    • How to constantly learn, and get inspiration and flow of new ideas? How to learn from small and big things around you?
    • How not get lost on the internet that has e-v-e-r-y-t-h-i-n-g? How to search for new ideas and meanings in the ocean on everything?
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