What Is Programmatic?

By: Zenon Wholesale Digital Marketing
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  • Summary

  • Programmatic Advertising is exploding! Have you been hearing about ConnectedTV or OTT or Geofencing or Advanced Email? Are you curious if Programmatic Marketing is a good fit for you or your clients? Cable companies are in a deathspin since the inception of "cord-cutting". Because of this phenomenon, targeting ad delivery has never been better and more effective since people have shifted to "connected devices" Let the team at Zenon Wholesale Digital Marketing help you understand the power of leveraging super-data into your advertising dollars.
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Episodes
  • The First 90 Days

    The First 90 Days
    Apr 10 2023

    Hi again everyone!


    In today's episode, our founder, Ron Goldstein and VP, Corey Summers discuss what it's like running a campaign for the first 90 days. We always try to set the proper expectations early & often here at Zenon and we take our communication efforts with our clients very seriously. Since this topic comes up with new buyers, we felt as though we could share a little about our process during the first 90 days of a campaign.



    The First 90 Days




    You can always find out more about Zenon Wholesale Digital Marketing at the following:


    Website: https://zenonwholesaledigitalmarketing.com/


    Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/


    FAQ: https://zenonwholesaledigitalmarketing.com/faq/


    Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing


    Instagram: https://www.instagram.com/zenonwholesaledigital/


    Twitter: https://twitter.com/ZenonWholesale
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    8 mins
  • Understanding "Actual CPM's"

    Understanding "Actual CPM's"
    Apr 10 2023

    Hi again everyone! In today's episode, our founder, Ron Goldstein and VP, Corey Summers discuss understanding what you're actually buying. Unfortunately due to the explosion of "CTV" advertising, sometimes "CTV" can be sold to a customer using some confusing and therefore misleading advertising tactics. That said, we wanted to help clear up some of the confusion with helping you understand exactly what CTV actually is....what you are buying & what you're actually getting....the cost of "actual CPM's" & what you're getting.




    Understanding "Actual CPM's"




    You can always find out more about Zenon Wholesale Digital Marketing at the following:


    Website: https://zenonwholesaledigitalmarketing.com/


    Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/


    FAQ: https://zenonwholesaledigitalmarketing.com/faq/


    Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing


    Instagram: https://www.instagram.com/zenonwholesaledigital/


    Twitter: https://twitter.com/ZenonWholesale
    Show more Show less
    9 mins
  • Segmenting Campaigns

    Segmenting Campaigns
    Apr 10 2023

    Welcome back everyone! In today's episode, our founder, Ron Goldstein and VP, Corey Summers & discuss the strategic data segments we use to run a successful campaign.




    Segmenting Campaigns




    You can always find out more about Zenon Wholesale Digital Marketing at the following:


    Website: https://zenonwholesaledigitalmarketing.com/


    Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/


    FAQ: https://zenonwholesaledigitalmarketing.com/faq/


    Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing


    Instagram: https://www.instagram.com/zenonwholesaledigital/


    Twitter: https://twitter.com/ZenonWholesale
    Show more Show less
    10 mins

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