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In this episode of Alpha Marketing, we dive into the new frontier of AI with Apple Intelligence. Think of it as Siri on steroids—now equipped with ChatGPT integration and a host of productivity-boosting tools. From generating images and summarizing webpages to taking notes on your calls, Apple Intelligence aims to revolutionize how we interact with technology.

Launching with iOS 18.1 on the latest iPhones, this AI upgrade will have major impacts on digital marketing. We’ll explore how Apple’s new tech could change display and search ads, shift traffic patterns, and spark a wave of marketing creativity with custom Genmoji emojis. Plus, we’ll discuss how AI assistants might chip away at Google’s dominance in search and advertising, and what it means for businesses trying to stay ahead in a fast-evolving landscape.

Join me as we break down the hype, the facts, and what you should be watching as AI continues to reshape the digital marketing world.

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