As we wrap up the first season of the Weekly Web Tips Podcast I wanted to review some of the topics that we covered this year.  Join me as we review the best of the past 19 episodes.

We talked about the 6 Strategies for Driving Organic Traffic to your Website, How to Improve your Page Speed, The Storybrand Framework, The 3 Pillars of SEO, and the Importance of Google Analytics.  

It has been a blessing getting the opportunity to share my passion with you.  I love empowering other business owners to continue to improve their online presence and impact more people.  

If there are topics that you would like us to cover in Season 2, please leave a review or go to our website at The Virtual Marketing Directors and fill out our contact form.

If you would like to speak to a web strategist about your website, we would love to talk with you.  You can always schedule a call with us right here.

Once you have a Google Analytics account, how do you understand all of the information it is giving to you?  It can be overwhelming to try to interpret all of the data that shows up.

In today’s episode, we talk about some of the common metrics provided by Google Analytics and what they mean to you, the small business owner. 

We will talk about the difference between Users and New Users, engagement time, bounce rate, acquisition medium, and page views.  We also talk about the importance of trends over time and taking a holistic view of your data rather than getting stuck in the weeds on single data points. 

If you don’t have a Google Analytics account yet, make sure you listen to episode 18 as we walk through step-by-step how to set up your Google Analytics account.  

If you would like help interpreting your Google Analytics data, we have a new service that can help you track the information that is most important to your business.  Schedule a call with us today to learn more.

Now you understand how important it is to have a solid SEO strategy and how to create one.  But how do you know if people are coming to your website?  How do you know what they are doing once they get to your website?  How can you improve on metrics you don’t know?

That is where Google Analytics comes in.  Google Analytics provides all sorts of information about the traffic that comes to your website.  In today’s episode, we walk you through creating a Google Analytics account.  It is important to work with your web developer to make sure you install the code correctly.  

Next week we will jump into Google Analytics and talk about some of the common terms as well as the reports you need to understand your visitor behavior.  

As always, if you want to speak to your own Virtual Marketing Director, you can schedule an appointment here!