What if retirement planning didn't have to feel like gambling with your future? What if you could build a strategy that actually works for business owners who understand cash flow better than anyone?

In this powerful live episode, Brandon and Amanda team up with Mark Willis, CFP®, Evan Greathouse, and Kristi Duncan to challenge everything you think you know about "safe" retirement planning.

We're not talking about another cookie-cutter approach designed for employees with steady paychecks. This is about building what we call "the all-weather portfolio" – a three-part system that protects you from market crashes, inflation, and the seven overlooked assumptions that derail most retirement plans.

Whether you're 35 or 55, if you've ever wondered whether your current retirement strategy actually matches how you live and run your business, this episode will give you clarity. We break down the math, share real examples, and show you why adding more "ART" to your portfolio might be the missing piece you've been looking for.

Key Quote: "Most people have too little in the certainty portion of their portfolio. They're planning with probability when they should be planning with certainty."

🎧 What You'll Discover:

• The 7 hidden assumptions that could derail your retirement (and how to protect against them)

• Why the "all-weather portfolio" beats traditional diversification

• The three crucial parts every business owner needs in their retirement strategy

• How to build predictable income streams that don't depend on market performance

• Real examples of how this strategy works in practice

• Why whole life insurance might be the most misunderstood wealth-building tool

This isn't theory – it's a practical roadmap for business owners who want retirement security without the sleepless nights.

Ready to stop hoping the market cooperates with your retirement timeline and start building real financial security?

00:00 Welcome and Introduction

00:19 Today's Speakers and Topics

03:53 Retirement Number Discussion

05:09 Overlooked Assumptions in Retirement Planning

12:00 Inflation: The Silent Wealth Killer

15:48 The Impact of Fees on Retirement

18:57 Sequence of Returns Risk

21:29 Long-Term Care Costs

25:30 True Diversification Explained

29:22 Living Well in Older Years

30:07 The Impact of Poor Health on Retirement Costs

30:37 Financial Planning for Longevity

34:53 The All-Weather Portfolio

39:21 Access, Risk, and Tax Advantages

51:27 Starting a New Retirement Plan Later in Life

55:06 Conclusion and Next Steps

Watch on YouTube: https://youtu.be/UYQgopqOA5Q

What if this July wasn't just about celebrating freedom from a king 249 years ago... but about declaring your own freedom from financial stress today?

In this powerful mid-year episode, we're challenging you to write your own Declaration of Financial Independence. Whether you're a business owner tired of cash flow rollercoasters or an investor ready to take control of your wealth-building strategy, this episode will help you identify what's working, what isn't, and how to course-correct for the second half of 2025.

We dive into the mindset shift that changes everything: moving from "What if?" to "What now?" - and share practical steps to reclaim your financial freedom starting today. This isn't about following someone else's financial playbook. It's about creating a system that actually works for how you live and run your business.

Key Quote: "Freedom doesn't come from waiting for the perfect moment. It comes from making a decision and taking action."

Ready to stop letting big banks, debt, and market volatility control your future? Your financial revolution starts with one bold decision.

🎧 What You'll Learn:

• How to conduct an honest mid-year financial review

• The difference between employee financial tools and entrepreneur strategies

• Simple steps to declare your own Financial Independence

• Why summer is actually the perfect time to make financial changes

• One move that could change your financial trajectory forever

Don't just celebrate Independence Day this July - create your own Financial Independence Day.

Links Mentioned in the Show Notes

• Join the Wealth Wisdom Financial Community - While the pod switches to interviews this summer, we’re still publishing content every weekday to boost your wealth-building journey. Dive into the library of resources and gain access to Group Coaching monthly.

• Start to Manage Cash Flow Like a Millionaire - Stop budgeting. It doesn’t work for long-term wealth building. Instead, discover how to manage cash flow.

• Implement Profit First in 12 East Steps - Been thinking about implementing Profit First but want a resource to show you the nitty, gritty and walk you through the exact steps? Get started with this 12-video series.

• Jump into The Ultimate Guide to Bank On Yourself - Confused by all the noise out there about whole life? This no-nonsense “Cliff Notes” style video series brings clarity to both newcomers and those who have had a policy for years.

00:00 Introduction: Declaring Your Financial Independence

00:38 Welcome to Wealth Wisdom Financial Podcast

01:15 Upcoming Summer Content and Community Engagement

03:06 Our Financial Revolution Journey

05:01 Crafting Your Financial Declaration of Independence

06:10 Mid-Year Financial Check-In

07:54 Taking Action Towards Financial Freedom

11:50 Resources for Financial Independence

16:42 Conclusion and Final Thoughts

Watch on YouTube: https://youtu.be/FW_jI3GFyk4

What happens when economic chaos hits, but you're financially trapped by your own "responsible" planning?

Victor lost his first business in 2008 because he had $2 million in net worth but couldn't access cash when he needed it most. When he rebuilt, he did something different. During the pandemic, when competitors were closing or taking on crushing debt, Victor was buying equipment at liquidation prices, forward-purchasing inventory before price spikes, and hiring top talent from failing businesses.

In this episode, we explore how "playing it safe" with traditional financial planning can actually make your business more vulnerable during economic turbulence, and reveal the strategy that helped business owners not just survive but strategically thrive during some of the most uncertain economic times in a generation.

Key Quote: "Everyone was playing defense, just trying to survive. Because of our financial position, we could play offense when nobody else could."

What You'll Discover:

• How a salon owner lost two locations despite doing "everything the financial experts told me to do" (and what her competitor did differently to expand instead)

• The food distributor who used inflation as a competitive advantage while others got crushed by rising costs

• Why the fitness center owner with $500K in retirement accounts had to watch once-in-a-lifetime opportunities pass by

• How accessible capital creates strategic opportunism with reduced risk during economic volatility

• The 7 financial levers that separate businesses that merely survive from those that capture market share during downturns

Perfect for: Business owners who want to build long-term wealth without being financially handcuffed when economic opportunities or challenges arise.

Listen now to discover how to create certainty during uncertain times through financial preparation, not economic prediction.

Ready to recession-proof your business? Check out this week's Wealthy Wednesday for the Business Economic Resilience Blueprint mentioned in the episode.

The Freedom Retreat for business owners is coming up on August 5-7, 2025? It beautifully combines the power of contemplation with AI to build paths to freedom, regardless of what the future holds! Text Freedom to 513-447-6501 to learn more about this intimate gathering designed to set your freedom trajectory for the next 12+ months. Hurry! A $200 discount is only available through June 30, 2025!

Watch on YouTube: https://youtu.be/2x0CHcrcwJY

What happens when AI makes your business model obsolete in six months, but your money is locked away where you can't touch it?

Jamie built a successful medical transcription service over fifteen years. That is ... until AI-powered tools could do the same work in minutes at one-tenth the cost. She had the vision to pivot and the industry knowledge to succeed, but faced a devastating problem. The problem was that her capital was trapped! It was in retirement accounts that she couldn't access without massive penalties.

In this episode, we explore why traditional financial advice can leave business owners asset-rich but opportunity-poor. This becomes a big problem precisely when AI disruption hits their industry. We also reveal the strategy that's helping smart entrepreneurs not just survive the AI revolution. Some even profit from it while their competitors struggle.

Key Quote: "I had money, but not where I could use it when I needed it most."

What You'll Discover:

• How a medical transcription business owner lost a $150K opportunity to compete with AI (and what she could have done differently)
• Why the accounting firm that embraced AI transformation thrived while similar businesses failed
• The story behind Raj's $2.8M fleet upgrade that cut operating costs by 23% in 18 months
• How to access capital for business pivots without penalties, taxes, or bank approvals
• Why the pace of AI change makes traditional business financing dangerously obsolete

Listen now to discover how to build wealth that works WITH your business evolution instead of against it.

Ready to assess your AI readiness? Check out this week's Wealthy Wednesday for the AI-Ready Business Financial Assessment.

Interested in our Freedom Retreat? Text 'Freedom' to 513-447-6501 to begin the application process.

00:00 Introduction: Facing the AI Revolution

01:43 Meet Jamie: A Business Transformed by AI

04:41 The Financial Strategy for AI Disruption

07:41 Case Study: Michael vs. Roma

15:38 Raj's AI Fleet Transformation

18:27 The Power of Financial Flexibility

21:51 Conclusion: Preparing for the AI Future

Watch On YouTube: https://youtu.be/9MA2VZBs8Wg

What happens when your child's college fund becomes a business opportunity fund, or neither?

Most business owners feel trapped by a painful dilemma: save for their kids' education in accounts they can't touch, or keep capital available for business opportunities. But what if this choice is based on outdated assumptions about how education and entrepreneurship actually work?

In this episode, we explore why traditional college savings can backfire for business families, and reveal a flexible strategy that prepares your children for success whether they choose Harvard, trade school, entrepreneurship, or paths not yet invented.

Key Quote: "I was saving for the future I thought my kids should have, instead of preparing them for the future they might actually want."

What You'll Discover:

• Why 529 plans can trap business owners when opportunities arise (and what happened to the agency owner who missed a $200K acquisition)
• The hidden FAFSA impact most business owners don't know about their college savings
• How the SECURE 2.0 Act creates new options for unused 529 funds (plus the gotchas to watch for)
• A real strategy that funded both college tuition AND business growth during COVID
• Why teaching kids about money might be more valuable than giving them money

Perfect for: Business owners torn between funding their children's future and maintaining capital flexibility for business growth, plus parents questioning whether traditional college savings fit their entrepreneurial family's reality.

Listen now to discover how education funding for business families should actually work in an unpredictable world.

Ready to evaluate your education funding strategy? Check out this week's Wealthy Wednesday for the Business Owner's College Funding Flexibility Guide mentioned in the episode.

Interested in our Freedom Retreat? Text Freedom to 513-447-6501 to start the application process.

00:00 Introduction: The College Savings Dilemma

00:50 Welcome to Wealth Wisdom Financial Podcast

01:41 The Challenge of College Savings for Business Owners

01:56 Carlos' Story: A Business Owner's Dilemma

05:17 The Changing Landscape of Higher Education

06:14 Sarah's Story: Missed Opportunities

08:16 Introducing the Bank on Yourself Strategy

08:24 Marcus' Story: Flexibility in Education Funding

09:26 The Benefits of a Flexible Financial Strategy

10:31 Common Objections and Recent Law Changes

16:35 Elena's Story: Adapting to Uncertain Times

19:57 Conclusion: A New Approach to Education Funding

23:17 Special Announcement: Freedom Retreat for Business Owners

Watch on YouTube here: https://youtu.be/AS6VJqZIsEI

Are you following retirement advice designed for employees when you're an entrepreneur?

Most business owners feel trapped between two impossible choices: lock away money for retirement or keep capital available for business opportunities. But what if this dilemma is based on a false assumption?

In this episode, we explore why traditional retirement planning can actually sabotage business owners in their prime earning years, and reveal a strategy that lets you build wealth for the future while maintaining the flexibility to grow your business today.

Key Quote: "The biggest risk isn't breaking the rules. It's following the wrong rules."

What You'll Discover:

• Why maxing out retirement accounts can leave you asset-rich but opportunity-poor
• The real story behind Zack's $450,000 missed opportunity (and how it could have been avoided)
• How Maya turned a client crisis into a competitive advantage using accessible capital
• The tax trap that catches many business owners in retirement
• A financial strategy that works WITH your business instead of against it

Perfect for: Business owners who feel torn between securing their financial future and maintaining the flexibility to seize opportunities in their business.

Listen now to discover how retirement planning for entrepreneurs should actually work in the real world.

Ready to evaluate your current retirement strategy? Check out this week's Wealthy Wednesday for the Business Owner's Retirement Readiness Checklist mentioned in the episode.

Interested in our Freedom Retreat? Text Freedom to 513-447-6501 to start the application process.

00:00 Introduction: The Dilemma of Business Growth vs. Future Security

00:48 Welcome to Wealth Wisdom Financial Podcast

01:32 Zach's Story: A Missed Opportunity

03:12 The Flaws of Traditional Retirement Planning for Entrepreneurs

05:58 Introducing the Bank on Yourself Strategy

06:20 Maya's Story: Flexibility in Crisis

11:55 Elijah's Story: Seizing Opportunities

13:44 The Mindset Shift for Business Owners

19:47 Special Announcement: Freedom Retreat

21:09 Conclusion and Final Thoughts

Watch on YouTube: https://youtu.be/dTqnmefHNzw

**Is your seven-figure business becoming a gilded cage?**

In this eye-opening episode, we tackle the rarely discussed reality that many million-dollar business owners are working harder than ever while taking home less than they deserve.

We share the powerful story of Sam, whose $1.8 million software company had become a prison of 70-hour workweeks and shrinking profits, and how he transformed it using the Profitability Pyramid framework.

Discover the three critical shifts that can transform a "successful on paper" business into one that actually creates freedom and wealth:

1. Service Portfolio Optimization: Eliminating offerings that create complexity without profit

2. Team Realignment: Restructuring around "Value Streams" that reduce owner dependency

3. Owner Economy Restructuring: Ensuring the business serves your financial goals first

Key Quote: "The reality is that complexity is rarely a strategic advantage. More often, it's the accumulated result of tactical decisions made without a cohesive framework."

Listen now to learn how entrepreneurs like Sam are doubling their profits while cutting their work hours in half, and why strategic simplification creates more value than unfocused expansion.

Plus, get our bonus "Profitability Pyramid Blueprint" by joining the Wealth Wisdom Financial Community as a Premium Member. www.wealthwisdomfp.com/community

00:00 Introduction: The Seven-Figure Struggle

00:49 Welcome to Wealth Wisdom Financial Podcast

01:28 Theme of the Month: Growth and Scaling

01:47 The Seven-Figure Struggle: Sam's Story

04:24 The Profitability Pyramid: Service Portfolio Optimization

07:12 The Profitability Pyramid: Team Realignment

09:48 The Profitability Pyramid: Owner Economy Restructuring

15:10 Case Studies: Overcoming Common Objections

21:36 Conclusion: Transforming Your Business

25:10 Join the Wealth Wisdom Financial Community

26:26 Closing Remarks and Disclaimer

Watch on Youtube: https://youtu.be/ufleOptUfaw

**Is your business growth coming at the expense of your health and happiness?**

In this revealing episode, we explore how entrepreneurs can scale their businesses without sacrificing their well-being.

We share the powerful story of Tom, who reached his revenue goals but ended up in the hospital from exhaustion, and Eliza, who transformed her marketing agency by fundamentally changing how she approached growth and energy management.

Discover the three critical shifts that can transform a draining business into an energizing one:

1. Strategic Elimination: Identifying what doesn't need to be done at all
2. Aligned Delegation: Focusing on your unique value rather than doing everything
3. Rhythmic Renewal: Working in harmony with your natural energy cycles

Key Quote: "Your physical energy, mental clarity, and emotional balance are the foundation upon which your business grows."

Listen now to learn how entrepreneurs are doubling their revenue while cutting their work hours in half, and why sustainable energy isn't a luxury—it's a prerequisite for sustainable growth.

Plus, get our bonus "The Sustainable Scaling Blueprint" by joining the Wealth Wisdom Financial Community as a Premium Member. www.wealthwisdomfp.com/community

00:00 Introduction: Balancing Business Growth and Wellbeing

00:49 Welcome to Wealth Wisdom Financial Podcast

01:27 The Theme of the Month: Growth and Scaling

01:58 The Cost of Unsustainable Growth: Tom's Story

03:08 Brandon's Personal Experience with Burnout

04:57 The Connection Between Business Success and Wellbeing

05:31 Eliza's Journey to Sustainable Scaling

06:31 The Hustle Trap and Sustainable Scaling

09:28 Eliza's Three Major Shifts for Sustainable Growth

14:14 Addressing Common Misconceptions About Scaling

19:48 Conclusion: Building a Business That Enhances Your Life

22:36 Join the Wealth Wisdom Financial Community

23:54 Closing Remarks and Next Episode Teaser

Watch on YouTube: https://youtu.be/3Ab0pM7_mlQ