​​Fiona Kemigisha and Uncle Mo, dive into the world of influencer marketing.

Learn how to boost your brand's #awareness using effective influencer strategies, create engaging content, and understand the importance of data in your campaigns. Fiona discusses content creation, the value of collaboration, and trends like user-generated content and podcasts. Uncle Mo sheds light on the essence of authenticity in influencer marketing and the importance of understanding the 'why' behind marketing efforts.

Moderated by Aggie Patricia Turwomwe and featuring insights from Betty Kakyo of Agile Media, this session is packed with practica advice, success stories, and valuable tips.

Subscribe and stay tuned for more insights on leveraging influencers for your brand. Don't forget to leave your questions and comments below!

05:08 Leveraging Social Media for Influencer Campaigns

08:08 The Importance of Data in Influencer Marketing

11:12 Collaboration and Community Building

14:28 Emerging Trends in Influencer Marketing

15:42 Transition to Uncle Mo's Segment

22:55 The Role of Influencers in Modern Marketing

23:34 Influencer Landscape in Uganda

24:15 Challenges and Opportunities for Ugandan Influencers

29:22 The Importance of Consistency in Content Creation

32:05 Measuring Influencer Campaign Success

37:56 Future Trends in Influencer Marketing