Episodes

  • Where has all the vetting gone? WWROK with Loren Weisman

    Where has all the vetting gone? WWROK with Loren Weisman
    Nov 5 2024
    Where has all the vetting gone is S.10 E.3 n.143 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by Messaging and Optics Strategist Loren Weisman.

    This was unscripted and in the moment. One take. One shot. All mistakes still in there.
    No Generative AI used for the content. Recorded on MOTIV Audio and a light mastering on BandLab, posted onto Spreaker and distributed from there.
    *
    Loren Weisman is a Messaging and Optics Strategist. starting as a session/ghost drummer and then music producer, loren has 700 album credits across major and indie labels as drummer and producer. He then shifted to TV production with credits for ABC, NBC, FOX, CBS, TLC and more including reality shows, infomercials, movies and documentaries. Loren wrote three internationally published and distributed books, including Wiley and Sons, “Music Business for Dummies”, as well as GreenLeaf's “The Artists Guide to Success in the Music Business.”
    https:/lorenweisman.com/


    * © 2024 Loren Weisman / Fish Stewarding Group All Rights Reserved ® ℗ *
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    13 mins
  • Discerning and Defining a product manager role

    Discerning and Defining a product manager role
    Aug 16 2024
    Discerning and Defining a product manager Role is S.10 E.2 n.142 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by Messaging and Optics Strategist Loren Weisman.

    Derrick is the guest on this episode of Wait What Really OK. Together Loren and Derrick dig in to the ins, outs, ups and downs of Product Managers.

    In this episode, Derrick helps with the discerning and defining when it comes to an effective product manager as well as some red flags to watch out for and many of the attributes to look for. This podcast is raw, real and true. Done in one take, a little EQ and up… Proud of the flubs, the ums and the uhs.

    This was unscripted and in the moment. Derrick did not have the questions in advance.

    Derrick Boudwin is a Qualified Director of Product Engineering with over 15 years experience leading international cross-functional teams, using people-centric strategies to develop software resulting in successful, patented, and disruptive products.

    Derrick is also versed in the Programming Languages of Python, Bash, Visual Basic, Powershell, SQL, Ruby, Java as well as being familiar with Tools and Technologies that include AWS, GCP, Azure, Tensorflow, Docker, Ansible, Terraform, Jenkins, CircleCI, Git, OpenCV, Pivotal, Jira, and Confluence

    To talk to Derrick about any or all things Product Manager related or to get some help in your product manager search or assistance in interviewing or reviewing your candidates, email: Derrick@DerrickBoudwin.com
    *
    Loren Weisman is a Messaging and Optics Strategist. starting as a session/ghost drummer and then music producer, loren has 700 album credits across major and indie labels as drummer and producer. He then shifted to TV production with credits for ABC, NBC, FOX, CBS, TLC and more including reality shows, infomercials, movies and documentaries. Loren wrote three internationally published and distributed books, including Wiley and Sons, “Music Business for Dummies”, as well as GreenLeaf's “The Artists Guide to Success in the Music Business.”

    https:/lorenweisman.com/

    * © 2024 Loren Weisman / Fish Stewarding Group All Rights Reserved ® ℗ *
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    31 mins
  • Google it or googling it does not provide authority answers

    Google it or googling it does not provide authority answers
    Feb 8 2024
    Google it or googling it does not provide authority answers. S.10 E.1 n.141 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.

    When you Google dig deeper. When you tell people to Google, give them a directive to seek truth over just popularity.

    This podcast is raw, real and true. Done in one take.

    This was unscripted and in the moment.

    Auphonic was used for levels and breath reduction. Still, one take. Errors, pauses and energy are all authentic and this took 18 minutes to record and 5 minutes to put up.

    Take it for what it is or how it might resonate with you.
    * Loren Weisman is the FSG messaging and optics strategist for the Fish Stewarding Group.* *Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people.
    * Fish Stewarding Group - FSG Living - FSG Messaging & Optics* * Greenville, South Carolina, Washington, Utah, Windermere, Florida* * FSG Website: https://fishstewarding.com * * FSG Phone: 325-400-6950 * * FSG Email: MoreInfo@fishstewarding.com* * © 2024 Loren Weisman/Fish Stewarding Group/FSG Living. All Rights Reserved ® ℗ *
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    17 mins
  • Artificial Intelligence Statement from FSG. How we use AI.

    Artificial Intelligence Statement from FSG. How we use AI.
    Feb 8 2023
    Artificial Intelligence Statement from FSG. How we use AI is the title of S.09 E.07 n.140 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.

    In the wild west of new AI or artificial intelligence applications that are showing up more and more these days. It has become even more of a thing, while being around for years and year… but perhaps not as known to much of the public.

    To me, the positive side of Artificial Intelligence or AI shows itself in automation options and wonderful elements that can simplify certain types of work, research and intelligence gathering and organizing. These tools can be very useful for businesses at all levels and all sizes.

    Now on the dark side of AI or how I see the dark side of artificial intelligence if you will, those that are using it to create content or creating words, audios, videos and images that are not from your knowledge, wisdom, or experience can set a bad standard.

    And in the end, it is good to vet, do your due diligence and see if they have the professionalism or are pretending to know what they don’t. And that is the Artificial Intelligence Statement from FSG. How we use AI title came from.

    Our Artificial Intelligence Statement from FSG is this…
    At FSG, from Fish Stewarding Group including every branch of FSG and all related sites and content online and off, we only use Artificial Intelligence for automation, audio mixing, video mixing, simple image enhancement, organization and acquisition of intelligence and authority sources. We do no use AI to create content, falsify images or shift any kind of content to dramatically alter, edit or change what is seen, heard or written online or off.


    * Loren Weisman is the FSG messaging and optics strategist for the Fish Stewarding Group.*
    Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people.
    * Fish Stewarding Group Core Divisions: FSG Development - FSG Living - FSG Messaging & Optics*
    * FSG Headquarters: 6586 E Interstate 20, Abilene, TX 79601-7640 USA *
    * FSG Website: https://fishstewarding.com *
    * FSG Phone: 325-400-6950 *
    * FSG Email: MoreInfo@fishstewarding.com*
    * © 2023 Loren Weisman/Fish Stewarding Group/FSG Development/FSG Living.
    All Rights Reserved ® ℗ *
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    10 mins
  • What is a messaging and optics strategist?

    What is a messaging and optics strategist?
    Jan 2 2023
    What is a messaging and optics strategist? is the title of S.09 E.06 n.139 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.

    In short, my definition of a messaging and optics strategist is an individual that looks at the foundational, stability, security and marketing elements a brand, product, business or story.
    This focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.

    It is a person that looks to serve as a unbiased third party to help with a discovery that includes a research analysis of patterns, similarities, differences, tones, tempos and temperatures of what is in place, what is required before marketing and what is missing.

    This can include interviews asking if in the communication, messaging and optics from both an online and offline standpoint as well as helping to present a messaging performance outline for the business, the product, the service or person.

    With this information, as well as a discovery and research into a series of other elements, a blueprint can be built to allow for the strongest foundation of a message. From there, the marketing, promotion and publicity can amplify a less time consuming approach that can also save marketing dollars as well.

    There is a lot more to answer the questions What is a messaging and optics strategist, but the above is an overview and this podcast brings up the points to consider and how correctly organizing your messaging and your optics can help in many ways.

    What is a messaging and optics strategist? is the title of S.09 E.06 n.139 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.



    * Loren Weisman is the FSG messaging and optics strategist for the Fish Stewarding Group.*
    Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people.
    * Fish Stewarding Group Core Divisions: FSG Development - FSG Living - FSG Messaging & Optics*
    * FSG Headquarters: 6586 E Interstate 20, Abilene, TX 79601-7640 USA *
    * FSG Website: https://fishstewarding.com *
    * FSG Phone: 325-400-6950 *
    * FSG Email: MoreInfo@fishstewarding.com*
    * © 2023 Loren Weisman/Fish Stewarding Group/FSG Development/FSG Living.
    All Rights Reserved ® ℗ *
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    20 mins
  • Are most motivational and business coaches bad for you?

    Are most motivational and business coaches bad for you?
    Dec 8 2022
    Are most motivational and business coaches bad for you is the title of S.09 E.05 n.138 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.

    A shorter episode asking the listener to dig in a little deeper to those that are being pitched by coaches, consultants and strategists.

    Are most motivational and business coaches bad for you is the title of S.09 E.05 n.138 of the FSG Messaging and Optics Podcast, Wait What Really OK. It is available on most sites, stations and apps where you may like to listen to podcasts.


    * Loren Weisman is the FSG messaging and optics strategist for the Fish Stewarding Group.*
    Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people.
    * Fish Stewarding Group Core Divisions: FSG Development - FSG Living - FSG Messaging & Optics*
    * FSG Headquarters: 6586 E Interstate 20, Abilene, TX 79601-7640 USA *
    * FSG Website: https://fishstewarding.com *
    * FSG Phone: 325-400-6950 *
    * FSG Email: MoreInfo@fishstewarding.com*
    * © 2023 Loren Weisman/Fish Stewarding Group/FSG Development/FSG Living.
    All Rights Reserved ® ℗ *
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    21 mins
  • Amazon best selling book claims and the 16,000 book categories

    Amazon best selling book claims and the 16,000 book categories
    Aug 30 2022
    Amazon best selling book claims and the 16,000 book categories is the title of S.09 E.04 n.137 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.

    Does it ever seem like there are way too many authors claiming to be best sellers of books you’ve never heard of”

    Have you noticed that some of these authors will spend a lot of time promoting a ranking but seem to have no skill win promoting the book it self?

    Also, have you noticed when you search how to become an Amazon best seller, there are hundreds of services that will guarantee a momentary ranking so you can claim to have an Amazon Best selling book, but none of these seem to be selling all that many books?

    And have you noticed that some of the ebook rankings are actually referring to free downloads over actual sales?

    Did you know authors can buy reviews?

    And are you aware there are 16000 book categories on Amazon? And that some book promotion companies will advise you to list in a sub category with very few books just to be able to move a few books and claim to be a best seller.

    Add to this how the term best seller and the optics around it is starting to create more questions in many than ever before.

    I find this to be a problem and at the same time it can take away from the authority and authenticity of genuine best sellers.

    I believe it is time to focus on creating a book if you have a book in you and not writing a book to seem like you are an authority.

    “Publishing a book does not make you and authority or an expert. Authorship does not equal authority.”

    And would you openly share you had a company write a book for you, someone from your team or an AI system to create a book?

    I believe if you do not have a book in you, dont write one.

    I believe if you do have a book in you, consider promoting it with authentic, authoritative content and messaging that highlights the book beyond its ranking.

    I believe connecting with a publisher or editor if you are self publishing... consider looking for the guidance to set a solid foundation of truth with your book and not just focus on
    Consider honoring your audience by sharing pieces of the book and elements that supplement what is there from quotes, to videos to audios to images.

    This over sharing rankings. And if you have a genuine best seller, consider the tactics of a more authentic promotion since so many out there are making false claims that can create a perception that you are even if you aren't.

    Consider grounding yourself and your book in honest, moral and authentic strategies and tactics to promote your book over using false hype, false pretenses and false numbers.

    Amazon best selling book claims and the 16,000 book categories is the title of S.09 E.04 n.137 of the FSG Messaging and Optics Podcast, Wait What Really OK. It is available on most sites, stations and apps where you may like to listen to podcasts.


    * Loren Weisman is the FSG messaging and optics strategist for the Fish Stewarding Group.*
    Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people.
    * Fish Stewarding Group Core Divisions: FSG Development - FSG Living - FSG Messaging & Optics*
    * FSG Headquarters: 6586 E Interstate 20, Abilene, TX 79601-7640 USA *
    * FSG Website: https://fishstewarding.com *
    * FSG Phone: 325-400-6950 *
    * FSG Email: MoreInfo@fishstewarding.com*
    * © 2023 Loren Weisman/Fish Stewarding Group/FSG Development/FSG Living.
    All Rights Reserved ® ℗ *
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    19 mins
  • More coaches on the sidelines than players on the field.

    More coaches on the sidelines than players on the field.
    Jun 13 2022
    More coaches on the sidelines than players on the field is the title of S.09 E.03 n.136 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK.

    Lately, it feels like We have more coaches on the sidelines than players on the field.

    When it comes to coaches though, consider asking yourself...

    Are they supporting, strengthening, grounding and proving they have:
    the Authenticity and Authority...
    the Practices and Posture...
    the Stability and Security...
    the experience and education...
    the Humility and the honesty...

    Along with the intelligence and strategies for you to learn, maintain and sustain your efforts and growth after you are not working with them anymore?

    Or are they only marketing with foolish promises, false hype and empty claims?

    Be careful. Vet and double check in to any and every coach or program.

    Loren discusses some of the areas to look at online and off including...

    Their accountability and humility
    Their experience and authority
    Their contracts and terms...
    Their authentic ability...
    Their marketing...
    Their popularity...
    Their promises..
    Their honor...

    As well as where they came from, people they have worked with and the legitimacy of their abilities and their
    Books
    Videos
    Quotes
    Courses
    Content
    Certifications
    And claims...

    And is it all from boiler plate templates and marketing or from them?

    And if they are able to help anyone at any stage, isn't that a little scary?

    More coaches on the sidelines than players on the field is the title of S.09 E.03 n.136 of the FSG Messaging and Optics Podcast, Wait What Really OK. It is available on most sites, stations and apps where you may like to listen to podcasts.


    * Loren Weisman is the FSG messaging and optics strategist for the Fish Stewarding Group.*
    Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people.
    * Fish Stewarding Group Core Divisions: FSG Development - FSG Living - FSG Messaging & Optics*
    * FSG Headquarters: 6586 E Interstate 20, Abilene, TX 79601-7640 USA *
    * FSG Website: https://fishstewarding.com *
    * FSG Phone: 325-400-6950 *
    * FSG Email: MoreInfo@fishstewarding.com*
    * © 2023 Loren Weisman/Fish Stewarding Group/FSG Development/FSG Living.
    All Rights Reserved ® ℗ *
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    27 mins