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Hi!

In our last lesson, we talked about adding artwork

to your channel.

Today, we’ll take a look at a few ways you can

quickly research keywords that will help you maximize

visibility and grow an audience.

To start, you’ll want to always add long-tail keywords

to your descriptions. Keywords are the words and phrases

people use when they’re searching for something on the

internet.

For example, if you’re looking for a how-to video on

creating a YouTube channel, you’d be using keywords like

“make a YouTube channel,” “create a YouTube channel,”

or “how to make a YouTube channel.”

You want to be creating content, titles, descriptions,

and metadata that contains the right keywords. These are

the ones most likely to convert a visitor into a subscriber

because the keywords you rank for match up with the content

you are offering.

Put yourself into the viewer’s head and think about how

they would search for your content.

The YouTube search bar is a valuable tool here because it

auto-predicts what you might be trying to ask based on what

is popular at that moment.

Try typing a few words into the search bar and see what it

comes up with.

For example, when I typed “how to create” into the YouTube

search bar, the very first choice that came up in search was

“how to create a YouTube channel.”

The trick is to figure out what your viewers are looking for,

then find out which keywords match their search.

A fun “game” to play with keyword research is the YouTube

Search Bar Alphabet Game.

Once you’ve picked a likely keyword phrase, type that into

the search bar and add the letter a (after a space), then see

what comes up as possibilities.

Take note of what people are actually searching for, then

erase the “a” and type in a “b.”

Go through the entire alphabet if you have time, learning

what specific keyword phrases people are using to search

for videos.

You’ll also want to jump on trending keywords. There are

thousands of other video creators just like you who are

looking for keywords to use.

The key is to figure out what’s trending and find a way to

work those trending keywords into your videos.

No, we don’t mean just typing them in and pretending your

video is about that topic! Never fall victim to using ClickBait,

it'll only hurt your overall growth.

Aim for a specific segment of your audience at a time with

highly-targeted, relevant keyword phrases placed carefully

throughout your video content.

Remember that you’re not trying to snag every YouTube viewer

out there. You’re looking to connect to your target audience.

What you’re looking for are keywords of opportunity: words or

phrases with the most search volume possible (versus keywords

with as little video competition as possible).

You want to “front-load” your video titles with keywords, include

those keywords in the first two lines of your video description,

and drop them into your video tags and playlist as well.

Show YouTube exactly what your content is about – and stick to

it over a series of videos.

That's it for now! Keep an eye out for additional tips and

strategies in the coming weeks.

To your success!

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Hi!

To add artwork to your YouTube channel (as well

as any other customization you wish to make), just

click on the “Customize Channel” button on the top

right of the page.

Once you do this, you’ll be taken to another screen

where you can edit different parts of your profile.

The blue “Add Channel Art” button should be in the

center of the top border of the editor page.

This will bring up a pop-up window that will give

you the option to upload your own custom artwork.

You can also try one of YouTube’s templates from the

Gallery or upload a photo of your own.

We recommend taking a bit of time and creating your own

unique artwork with one of the free programs available

online such as Canva.

Once your image is uploaded, you get a preview of what

it’s going to look like on desktop, television, or mobile.

If you need to, click on the “Adjust the Crop” button to

make certain your image is lined up correctly.

The clear section in the middle of the grid will show you

the content that is going to be displayed on a mobile or

desktop screen, and the rest of the image shows what’s on

a television screen.

When you’re satisfied with the way everything looks, click

the “Select” button to add the art to your channel and save

it.

If you ever want to change your artwork, it’s very easy.

Just hover your mouse over the image and you’ll see an

“Edit” button in the top right hand corner.

This will let you upload something else or edit what you

already have.

Your channel will also have a space for your profile

picture (or icon). This is the icon that will show up

next to your videos and channel on every YouTube page.

The important thing to remember here is to choose something

that will be crisp and clear at very small resolution.

Your channel icon should be 800 x 800 pixels, and should

be either a .jpg, .gif, .bmp, or .png file.

And keep in mind that you can’t use animated .gif files

for your profile.

To upload or update your profile icon, just go to your

channel homepage and hover your mouse over the current

icon until you see the “Edit Icon” link appear.

Click that and you can upload a new image.

Done!

In our next lesson, we’ll talk about ways that

you can optimize your channel.

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Hi,

Today we’ll talk about the different types of equipment

commonly used by professional video creators.

To start, your smartphone can certainly record a video

and depending on your channel type, it may be all you need.

However, in the event you are looking to step things up,

here are some recommendations.

Most YouTubers use DSLR or mirrorless cameras, along with

accessories like tripods, studio lighting, backgrounds,

and lenses.

If you plan to vlog on the go, you may want to invest in

a mirrorless or action camera as well as a good monopod

or handheld gimbal stabilizer.

You don’t need to rush out and buy the most expensive

DSLR on the market, though. Any camera that can record

high-quality (at least 1080p) video will do fine. The

type of camera you buy should reflect the sort of video

you’ll be producing.

A camcorder is obviously a good choice for making a video.

Today’s camcorders are compact, lightweight, built to

handle nearly every sort of situation, and pretty

affordable.

A webcam may be the best choice if you want an affordable,

plug-and-play video camera, especially if you’re going

to be doing most of your recording in front of your computer.

A webcam also makes live streaming easier since it can

be directly connected to your computer. Action cameras

like the GoPro are compact and versatile. They’re best

suited for photographers who want to film themselves

and others in action.

Mirrorless cameras have become popular with video

creators because they shoot like a DSLR but have a

significantly smaller and lighter body. You can use them

at your home studio or on the go.

A DSLR will give you the most professional results.

They’re highly adaptable in low-light situations and

provide polished video recording quality.

You’ll also need a good tripod to stabilize the video

quality.

Finally, you’ll want to invest in a good microphone,

preferably one that mounts on your camera. Built-in mics

almost never provide high-quality sound.

Always be conscious of your recording quality and make

sure your voice (or whatever you’re recording) is clear

and audible to your audience. Some YouTubers even invest

in several different microphones for different purposes.

A shotgun microphone is designed to capture sound mostly

from the front, so noise from the sides and behind the

microphone can be canceled out.

USB microphones have become one of the standard picks

because of how easy they are to use, their sound quality,

their affordability and versatility.

Another good choice is a condenser microphone, which can

pick up delicate sounds and is ideal for recording vocals.

And a lavalier or lapel mic is wireless and can be clipped

onto your clothing or a belt. These come in a set that

includes the transmitter and the receiver.

Lighting equipment is also necessary if you’re going to be

primarily recording indoors or in dimly lit areas. And even

if there’s plenty of ambient light, studio lights can even

out the brightness of your setup and modify the mood of the

shot.

A softbox can emulate the natural soft lighting from a

window due to the diffusion panel that decreases the

intensity of harsh, direct light. Umbrella lights are

inexpensive and portable and are ideal for YouTubers who

need soft lighting.

They create a more controlled light than a softbox and are

perfect for backdrops and on-location shoots.

Ring lights are popular with YouTubers as well. They

eliminate shadows from every direction, making anybody

look more attractive in front of the camera.

You do want to pay attention to your backgrounds, as well.

You don’t want a cluttered area behind you, or too much movement

to distract viewers from your subject.

Tomorrow, we'll talk about adding artwork to your channel.

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