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Field services businesses have undergone significant evolution, incorporating elements of Industry 4.0 and CRM. This convergence may be a key factor driving Salesforce's deep engagement in this market. ServiceMax stands out as a prime example of a company that has demonstrated remarkable potential within the field service sector. Originating as an ISV within the Salesforce ecosystem, ServiceMax has transitioned through various ownerships, including GE Digital, Silver Lake, and now PTC. These transitions have played a pivotal role in shaping ServiceMax's identity and fostering a novel category that transcends traditional boundaries. This category intersects CRM, engineering, and CAD, offering a unique proposition that traditional field service models may struggle to grasp. In light of these developments, it's crucial to assess where ServiceMax currently stands in terms of its capabilities and how it stacks up against other solutions within its category.

In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of ServiceMax’s capabilities. We covered many grounds including where ServiceMax might be a a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of ServiceMax.

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