• Visual Identity: More Than Just a Logo

  • May 14 2024
  • Length: 24 mins
  • Podcast

Visual Identity: More Than Just a Logo

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  • Summary

  • In this episode of Branded Intent, Jay and Brian delve into the critical topic of visual identity and why it is more than just a logo. With a combined experience of over 10 years, they share insights, stories, and practical tips on building a strong visual identity for your brand.

    00:00 - Introduction
    01:00 - Overview of Visual Identity
    02:30 - Defining Your Brand
    04:00 - Experience with Pioneer Stereo
    06:00 - What is a Brand Guide?
    08:30 - Jay’s Design Process
    10:00 - Challenge to Listeners
    11:00 - Examples of Successful Branding
    13:00 - Components of a Visual Identity
    15:00 - Fonts and Consistency
    16:30 - Content Production and Visual Identity
    19:00 - Packaging and Unboxing Experience
    21:00 - Service-Based Branding
    22:30 - Sound Design and Sonic Branding
    24:00 - Memorability and Brand Impact
    25:00 - Conclusion
    26:00 - Call to Action

    Jay’s courses on branding at https://www.JAYALBA.com
    Brian’s Accountable's Network at https://www.accountables.network

    Intro and Outro Music by Rhythm Scott “Plastic Bottle Island” - NESKIU9NC4NO4KRB
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