In this episode, I'm sharing my recent thoughts around TIME.

Time is so fascinating, isn't it? We've all heard the expression 'Beyonce ALSO has 24 hours in the day...' and then suddenly felt poorly about our lives. But what does the expression actually mean?

Yes, we all have 24 hours in the day.

But we don't all THINK about those hours equally!

In this episode, I ponder the concept of time. And I ask questions like...

• can we expand time?
• can we contract it?
• what does it mean to KILL time?
• how do we live multiple days in 24 hours?
• do we all treat 24 hours the same?
• what are some time management tips?
• can I work an '8 hour day' in just 2 hours?

And more!

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

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https://kelseyreidl.lpages.co/seo/

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Is being a 'Professional Namer' a real job? You bet it is!

I'm interviewing Alexandra Watkins, the Founder of Eat My Words and The Branding Pro Who Made Wendy’s Baconator A Household Name. Pretty neat, right?

Alexandra Watkins is a leading and outspoken authority on brand names with buzz.

For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google.

Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine.

Her personal "Name Hall of Fame" includes Wendy's Baconator, Neato robotic vacuum, Burger King’s Mac n’ Cheetos, Spanish language school Gringo Lingo, and frozen yogurt franchise Spoon Me.

We talk about:

• The Importance of Naming
• Your brand name shouldn’t look like someone got drunk and played scrabble
• Why is naming a brand important
• Choosing a name that incorporates surprise, entertaining elements, and dopamine
• Whether brand names influence purchases, or not
• The painful consequences of bad branding
• When to invest in hiring help
• Whether your brand name can make or break you
• How to even START the brainstorming process of a brand name
• Why do we get SO tripped up with naming.
• And more!

Connect with Alexandra: https://eatmywords.com/our-chefs/alexandra-watkins-brand-name-consultant/

Connect on LinkedIn: https://www.linkedin.com/in/alexandrawatkins/

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose

Today, we are delving into the crucial topic of building trust and becoming a better marketing strategist in your own business.

There is nobody more qualified to chat about this topic than Jonathan Goodman, founder of the Personal Trainer Development Center.

In this episode, Jonathan sheds light on everything that is WRONG with modern marketing right now.

In particular, we chat about...

• avoiding the pitfalls of over-reliance on social media
• creative marketing strategies designed to engage and build trust within your local community
• the high-risk route of chasing internet fame
• the “Triangle of Trust” model from Jonathan's book
• philosophies regarding friendship dynamics in business
• why offline word-of-mouth referrals surpass social media success
• the importance of quality over quantity in client acquisition

If you love this episode, you should grab a copy of Jonathan's Book called The Obvious Choice.

No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms.

Jonathan Goodman—one of the world's leading experts on helping people simplify their business—reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers.

Follow Jonathan Goodman:

• Twitter: @itscoachgoodman
• Instagram: @itscoachgoodman
• YouTube: Jonathan Goodman
• LinkedIn: Jon Goodman
• Podcast: The Obvious Choice
• Weekly Newsletter: 5 Reps on Friday

Get Jonathan’s Latest Book:

The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose