Velvet Rope Playbook Podcast By Mark Satterfield cover art

Velvet Rope Playbook

Velvet Rope Playbook

By: Mark Satterfield
Listen for free

About this listen

Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with the affluent. Whether you’re seeking inspiration, actionable advice, or simply a delightful escape, The Velvet Rope Playbook delivers stories that educate, entertain, and elevate your approach to marketing in the world of luxury. Catch all the episodes at http://VelvetRopePodcast.com and claim your FREE copy of my #1 Amazon Best Seller, The Affluent Marketing Blueprint—your guide to attracting wealthy clients. The Velvet Rope Playbook is an independent production and is not affiliated with or endorsed by any other organization."Copyright 2025 Mark Satterfield Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Creating a Vibe That Guarantees a Sale
    May 14 2025

    In today’s episode of The Velvet Rope Playbook, we’re stepping outside of tactics and into something more subtle—but equally powerful:

    Energy.

    Because at the top of the market, affluent clients aren’t just evaluating what you do—

    They’re evaluating how it feels to be around you.

    Do you elevate the room?

    Do you match their world?

    Or do you unknowingly signal you don’t belong?

    That’s what I call The Vibe Check Close—and if the energy is off, even slightly, you won’t get the sale… no matter how polished your pitch is.

    Today you’ll meet Lex Sloane, a high-end personal stylist, and hear about the moment she went from offering a closet consultation… to closing a $250,000 annual contract with a fashion investor named Quinn—without ever asking for the sale.

    Inside this episode, you’ll learn:

    • Why affluent buyers filter based on presence before performance
    • The subtle emotional calibration that builds instant trust
    • How to shift from “trying to impress” to “feeling like a peer”
    • What your energy is saying before your offer even lands
    • How to fine-tune your in-person presence to close with ease—not force

    🎁 Want to build the kind of presence that attracts high-net-worth clients naturally?

    Download your free copy of The Affluent Marketing Blueprint at 👉 GetWealthyClients.com

    It’s your roadmap to selling with status, not strain.

    #VibeCheckClose #SellingEnergy #LuxuryClients

    #AffluentPresence #TrustedAdvisor #HighEndSales

    #AffluentMarketing #VelvetRopePlaybook #EliteClientAttraction

    #SalesPsychology #LuxuryServiceBusiness #EmotionalPositioning

    Show more Show less
    7 mins
  • The Art of the Second Sell — How to Make Clients Come Back For Another Bite of the Apple
    May 13 2025

    In this episode of The Velvet Rope Playbook, we’re exploring a powerful concept that separates the one-and-done vendor from the trusted advisor in high-end markets:

    The Second Sale.

    Because anyone can close a single deal.

    But if you want staying power with the affluent—

    If you want deeper trust, ongoing referrals, and a long-term seat at the table—

    You need to sell in a way that makes the next engagement feel not just natural, but inevitable.

    Today’s story features Sloane Merritt, a luxury property manager who went from managing keys and contracts…

    to handling entire portfolios, lifestyle concierge services, and private staff coordination—

    all because she understood how to turn the first “yes” into an open door for ongoing value.

    Inside this episode, you’ll learn:

    • Why the real money is made after the first transaction
    • How to plant seeds for the second sale while delivering the first
    • What affluent clients look for before expanding the relationship
    • How to sell continuity without ever sounding like you’re “upselling”
    • The simple moment that triggers a client to ask:

    “What else can you take off my plate?”

    🎁 Want to become the advisor your best clients keep calling back?

    Get your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-seller—at 👉 GetWealthyClients.com

    #SecondSale #TrustedAdvisor #LuxuryClients

    #AffluentClientRetention #HighEndSales #VelvetRopePlaybook

    #HighTicketFollowUp #AffluentMarketing #LuxuryServiceBusiness

    #ClientLifetimeValue #RelationshipSelling #EliteClientStrategy

    Show more Show less
    7 mins
  • The Secret to Getting Clients to Choose Your High-End Offer
    May 12 2025

    In this episode of The Velvet Rope Playbook, we’re breaking down one of the most powerful (and misunderstood) forces in luxury sales:

    Affluent clients don’t say yes to the best price.They say yes to the offer that makes them feel smartest.

    Not safest.

    Not cheapest.

    Smartest.

    Because when you’re selling to people who make high-stakes decisions every day, the sale isn’t just a transaction—it’s a reflection of their own discernment.

    Today you’ll meet Whit Maddox, a private wealth consultant in Chicago who closed a $175,000 engagement with one sentence—

    Not by pitching harder, not by discounting, but by giving his prospect the one thing they really wanted:

    To feel like the smartest person in the room.

    Inside this episode, you’ll learn:

    • Why the affluent don't buy logic—they buy validation
    • How to make your premium offer feel like the inevitable yes
    • The subtle shift that makes a high-ticket service feel strategic, not risky
    • How to position your offer so clients feel like saying yes is a power move
    • The sentence that closes deals not with pressure—but with prestige

    🎁 Want to learn how to craft offers that sell status as well as solutions?

    Request your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com


    #AffluentClients #PremiumYes #LuxurySales

    #HighTicketStrategy #SellingToTheWealthy #TrustedAdvisor

    #StatusSelling #VelvetRopePlaybook #HighEndConsulting

    #AffluentMarketing #SmartBuyers #EliteClientStrategy

    Show more Show less
    7 mins
adbl_web_global_use_to_activate_T1_webcro805_stickypopup
No reviews yet