There are a wealth of tools available to anyone who wants to improve the visibility of their website on Google. But one tool that’s often overlooked by business owners is Google Search Console. Not only does it provide a tonne of useful data, straight from the horse’s mouth, it’s also free.

Which is why I’m so pleased to be joined by Dan White, an independent SEO Consultant, to explain how you can use Google Search Console to improve your SEO strategy, enhance your website’s performance, and ultimately drive more organic traffic to your site.

In this episode, we discuss:

• What Google Search Console is
• Using performance data to track and analyze website trends.
• The filters available for your data
• Understanding the significance of impressions and clicks.
• Search appearance and its impact on SEO strategy.
• Page index report: identifying and resolving errors.
• Manual penalties and disavowing links: when and how to use these features.
• Complementing GSC data with tools like Screaming Frog, SEMrush, Ahrefs, and MozPro.
• The benefits of using multiple data sources for a holistic SEO analysis.
• How to uncover hidden opportunities using GSC data.
• Dan’s thoughts on the evolving landscape of SEO and digital marketing.

CONNECT

• Dan White on LinkedIn https://www.linkedin.com/in/danwhitemarketing/
• Dan’s website: https://www.danieljameswhite.com/
• David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk

BOOK

• Dan recommended the book; The Chimp Paradox. You can find out more about the book here: https://chimpmanagement.com/books-by-professor-steve-peters/the-chimp-paradox/

LISTEN

• Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec
• Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462
• YouTube: https://www.youtube.com/@MarketingFreedPodcast
• Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed
• PlayerFM: https://player.fm/series/series-3552796
• Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008
• Deezer: https://www.deezer.com/en/show/1000659902