In this episode of Women Empower Wednesdays, host Bri Logue talks with Misty Santos, a marketing professional and fractional Chief Marketing Officer (CMO) who specializes in transforming businesses through effective sales and marketing strategies. Misty’s extensive background allows her to aid women-led businesses in expanding their reach and strengthening their financial stability.

Summary:
Misty Santos shares her journey from owning a fitness business to becoming a fractional CMO, focusing on empowering women business leaders through enhanced sales and marketing strategies. She discusses the significance of having a good biography, evolving as an entrepreneur, and her approach to providing temporary or long-term marketing leadership in businesses. Additionally, Misty touches on the importance of email marketing and offers valuable insights into the use of storytelling in marketing.

Show Notes:

1. Introduction to Misty Santos: Overview of Misty's career and her role as a fractional CMO.
2. Entrepreneurial Journey: Misty discusses her transition from fitness to marketing and the motivations behind her career shift.
3. Fractional CMO Explained: Explanation of what a fractional CMO does and how this role benefits businesses.
4. Importance of Sales and Marketing: Insights into the essential nature of mastering sales and marketing for business success.
5. Email Marketing Emphasis: Discussion on the effectiveness of email marketing and tips for building and engaging an email list.
6. Storytelling in Marketing: Misty emphasizes the power of storytelling as a marketing tool.
7. Advice for Entrepreneurs: Strategies for entrepreneurs on maintaining resilience and financial stability through effective marketing practices.

Misty Santos exemplifies how strategic marketing and sales operations can significantly impact business growth, especially for female entrepreneurs looking to strengthen their positions in their respective industries.

Connect with Misty:
https://www.linkedin.com/in/mistysantos/

Connect with Bri:

Website: www.brilogue.com
IG: @bri.logue
FB: @bri.logue

Want to be on the podcast?

Send me an email at: podcast@ivory.media