In this illuminating episode of Unified Reality, host Azad dives into a fascinating conversation with Will Selviz, a pioneering 3D artist and entrepreneur whose global journey has shaped his creative perspective. From Venezuela to Kuwait, and now Montreal, Will has consistently pushed the boundaries of 3D content, AR, and immersive experiences.
A Journey Across Continents: From Venezuela to Montreal
Will’s story begins in Venezuela, where his passion for creativity and technology was sparked at an early age. Growing up, he honed his artistic skills, often sketching with whatever supplies he could gather. His journey then took him to Kuwait, where exposure to diverse cultures and educational opportunities expanded his horizons. Reflecting on his upbringing, Will shared:
"My earliest memory was becoming obsessed with drawing. I used to borrow supplies from classmates just to keep sketching."
Now in Montreal, Will continues to innovate, blending his multicultural experiences into his work, creating impactful 3D content and immersive activations.
Transitioning from 2D to 3D: A New Creative Dimension
For Will, the shift from traditional art forms to 3D was transformative. His background in photography served as a bridge to mastering 3D design, ultimately leading him to experiment with augmented reality (AR). He explained:
"The transition from 2D to 3D felt like learning a new language. Photography played a crucial role in helping me understand composition and lighting in a 3D space."
Will’s early adoption of AR, even before it became mainstream, demonstrates his forward-thinking approach to merging art and technology.
Crafting Experiential Activations for Global Brands
Will’s innovative approach to 3D content has led to collaborations with major brands such as Nike and Sprite. His ability to create immersive brand experiences, where digital and physical realms intersect, is a hallmark of his career. He described:
"Immersive content is about engaging all the senses. Whether it’s the fizz of a soda or the dynamic visuals of an AR filter, the goal is to create a multi-sensory experience that resonates."
These activations not only captivate audiences but also redefine how brands connect with their consumers.
Supporting BIPOC Creatives Through Rendered Magazine
As the founder of Rendered Magazine, Will is committed to fostering diversity and inclusion in the creative industries. He prioritizes hiring and mentoring BIPOC youth, providing opportunities for underrepresented voices.
"Whenever there’s an opportunity, my first instinct is to uplift people of color. It’s about creating pathways where they didn’t exist before."
Rendered Magazine serves as a platform to amplify diverse perspectives, reflecting Will’s dedication to community-building.
Embracing AI as a Creative Tool
Will views AI as an essential tool in the modern creative toolkit. While discussing its role in his workflow, he noted:
"AI is like a bicycle or a car—it helps you move forward, but balance is key. It’s a tool to enhance creativity, not replace it."
He leverages AI for inspiration and efficiency, integrating it thoughtfully into his projects without compromising artistic integrity.
Key Takeaways from the Episode:
- Global Influence: Will’s multicultural experiences enrich his creative approach.
- Innovative Storytelling: Transitioning to 3D opened new possibilities for immersive narratives.
- Community Impact: Rendered Magazine empowers BIPOC youth in creative industries.
- AI Integration: AI serves as a v
www.geniusxr.ai
1 hr and 9 mins