“I can’t believe they said that” Instagram posts, marketing campaigns that pissed of A LOT of people, BS apologies, and more—that’s what we’re chatting about in today’s episode of Unfiltered.

In this super open convo about some recent marketing mishaps we’ve witnessed from brands like Copyhackers, Bumble, Youthforia, and more, we’re discussing what these missteps show us consumers are fed up with, the best ways to handle public apologies, and some things we consider… pretty dang unforgivable.

Grab a glass of milk because this one’s extra spicy.

Highlights:

• 3:00—17:19: The Copyhackers post that enraged the internet (and the surprisingly unpleasant way that Copyhackers handled all the angry IG comments)
• 17:19—35:50: What Bumble did right and what Bumble didn’t get so right in their latest marketing campaign that also enraged the internet
• 35:50—45:20: The beauty company that had all of TikTok talking (and not in a good way) because of one product they recently put out
• 45:20—50:00: The importance of being honest when marketing products and a very popular beverage biz that recently found itself in hot water for not being so honest
• 50:00—59:39: Why Kelloggs’ recent ad was giving off “let them eat cereal” vibes and what we can learn about the balance between hopping on current issues vs. being insensitive to people’s current struggles

We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!

In this episode of Unfiltered, we’re sharing our all-time-fav books (so far). Everything from nonfiction books in the business and self development genres to fantasy and thriller fiction genres!

Have any recs that you think we’d like? Message us on IG! Here are the ones we mentioned:

Nonfiction Books:

• “Permission to Put Yourself First” by Nancy Levin
• “The Dark Side of the Light Chasers” by Debbie Ford
• “The Cult of the Customer“ by Shep Hyken
• “Building a StoryBrand” by Donald Miller
• “Obsessed: Building a Brand People Love from Day One” by Emily Hayward
• “You are a Badass at Making Money” by Jen Sincero
• “Everybody Writes” by Ann Handley
• “The Storyteller’s Secret” by Carmine Gallo
• “10x Is Easier Than 2x” by Benjamin Hardy and Dan Sullivan
• “Tools of Titans” by Tim Ferriss
• “Untamed” by Glennon Doyle
• “Becoming Supernatural” by Joe Dispenza

Fiction Books:

• “Powerless” by Lauren Roberts
• “Kingdom of the Wicked” by Kerri Maniscalco (3 Book Series)
• “Starling House” by Alix E. Harrow
• “Between Shades of Gray” by Ruta Sepetys
• “The House Across the Lake” by Riley Sager
• “The Silent Patient” by Alex Michaelides
• “100 Years of Solitude” by Gabriel García Márquez
• “House of the Spirits” by Isabel Allende
• “A Prayer for Owen Meany” by John Irving
• “The Amazing Adventures of Kavalier and Clay” by Michael Chabon

Want a free book? You can use Fran’s or Alethea’s Thriftbooks link and when you spend $30, you’ll get credit for a free book!

We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!

If you could go back to the beginning of your biz, knowing everything you know now, what would you definitely do the same and what would you change?

In today’s episode of Unfiltered, we’re answering exactly that. From the #1 thing we all agree took us too long to figure out to the things we’re so thankful we did in the beginning, we’re spilling about the exact things we would and wouldn’t change if we were to start our businesses all over again.

Highlights:

• 10:31—24:27: Our thoughts on transitioning into running your own business versus going all in right off the bat
• 24:27—33:11: The #1 thing that took all of us some serious time and money to realize was total BS
• 33:11—36:57: What we learned about having multiple offers vs. just a few
• 36:57—39:53: Brand strategy (and when the hell would actually be the best time to invest in it)
• 39:53—51:01: The different marketing platforms we love (and the ones we wish we hadn’t wasted time on)
• 53:12— 58:56: A few ways we regret having spent our money as well as a few of the things we wish we had invested in at the beginning
• 58:56—1:01:45: The different ways we wish we had approached creating packages and timelines
• 1:01:45—1:06:25: The importance of prioritizing community-building and biz friendships

We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!