This episode of "Let's Talk Marketing" explores the intricate relationship between user experience and content strategy. Host Katya Allison interviews Vaishali Dialani, a Senior Customer Experience Strategist at Konabos and a leading figure in the field, about her expertise in digital experience platforms (DXP) and funnel optimization. Vaishali shares how personalized customer journeys and interactive content like quizzes and polls can enhance user engagement. The conversation also touches on emerging trends such as voice search optimization and the importance of balancing quality with quantity in content creation. Whether you’re aiming to refine your content strategy or stay ahead in customer experience, this episode offers valuable insights and practical advice.

Listeners will walk away with insights on:

• Digital experience platforms (DXP) enhance personalized customer journeys across various channels.
• Interactive content, like quizzes and polls, increases user engagement and keeps audiences interested.
• Voice search optimization is becoming crucial for adapting content to voice queries.
• Balancing quality and quantity is essential; focus on creating valuable, high-quality content.
• Stay updated on industry trends through events, LinkedIn, and professional networks.