Interview Summary So let's get started. As a seasoned food waste campaigner, what led you to this innovative, illustrated explainer video approach? What's important about this kind of visual messaging? What are you hoping to achieve by it? Well, we wanted to start telling a different story about how we can solve these problems, and the root causes of food waste and poverty. We show how inequalities of wealth and power in the industrial food system generate waste and hunger, more often than not. Waste and hunger will ultimately continue unless we fix these inequalities. Charities are only ‘sticking plaster’ or ‘band aid’ resolution to food insecurity. What we're really saying with this campaign is that the UK’s distribution of surplus food is also only a second class solution for food waste issues too. So to see what the more systemic solutions for food waste are, we need to look at the root causes. And to do this, we need to rewrite the dominant story of how our food system generates food waste. So, let's look back at the history of this. Food waste as an issue has taken off really over the last decade, in the UK and globally. A fairly standard story has begun to emerge: Food waste primarily happens at the retail and consumer level in rich, industrialized countries, and it's down to individual failings of consumers to be solved with educational campaigns to change that behavior. Now, on the other hand, we have food loss, which makes it sound unintentional. Like it's been sort of lost down the back of the sofa. But it's actually food wasted in supply chain problems, where lower income countries which lack infrastructure, like storage and refrigeration, and apparently, have inefficient supply chain. The problem with this narrative is, by accident or design, it falsely implies that industrialized food supply chains in rich countries are effectively efficient and low waste. And to solve food waste in these countries, it's enough to leave it to voluntary commitments by companies. In other words, market innovation will solve food waste, with some role for social enterprises and charities to hoover up the leftovers. So, in this system, we need to modernize the supply chain of countries in the Global South to make them more efficient and emulate these systems. This apparently de-political approach to food waste has become ascendant, and gone largely unchallenged. But it is, in fact, deeply neoliberal: the assumption that businesses in the free market are fundamentally efficient, and any problems are usually down to the personality failings of individual consumers or perhaps state intervention. With these films and other resources, we basically aim to rewrite this narrative by explaining how actually the inequalities of wealth and power that occur in the industrial food system generate waste. They generate overproduction, price crashes, inflexibility over seasonal variations, and rejecting food for being the wrong size and shape. But not only that, they also distribute wealth and foods extremely unequally. So generating mass hunger, despite there being no shortage of food or wealth to go round, and it creates underdevelopment. The lack of storage infrastructure in the Global South, is not a coincidence. It's the result of generations of colonial exploitation, which continues in a slightly different form today, with multinational corporations often extracting huge amounts of money and resources from the world's poorest countries. Understanding all this means, that we need more systemic solutions than just taking food waste and giving it to people in poverty or embracing voluntary commitments by businesses. We need to design food waste and poverty out of the system in the first place. Our videos sketch out some of these solutions. Now, all of this is a more complex story to tell then just spontaneously rescuing lots of food waste for people in need. What we've tried to do with these animations is make this new narrative more accessible and really create these videos out of wanting to help reframe this conversation and communicate about the root causes and the deeper solutions for food waste and poverty. Thank you so much, Martin, for showing so clearly that food waste is a product of a dysfunctional industrial food system and no guarantor of food security for the poor. In that context, what policy and practice successes has the UK Plenty to Share Campaign had to date in reducing food waste and food poverty? And what kind of challenges are you facing? What do you think are the lessons to be learned? We're a tiny organization, so we pretty quickly realized that, if we want to win the kind of change we want to see it's not going to be an overnight thing. So, we decided we need to take the time to build a strong movement behind the systemic solutions and involve whoever we can. Our focus has really been on getting people used to our new way of framing the problems of food waste and poverty, and building a ...
