• Trend #4: From Transactional to Relational

  • Oct 31 2023
  • Length: 17 mins
  • Podcast

Trend #4: From Transactional to Relational

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  • Summary

  • In today's brand-new episode of the TNMT Audio Briefing, we dive deep into the nuances of the "From Transactional to Relational" trend, a central pillar of The Great Inversion. Join us for a captivating conversation with Tian Wen, whose insights illuminate the evolving landscape of how we perceive and engage with travel providers.

    Tian Wen sheds light on the transition from mere transactional interactions in travel to more profound, relationship-driven experiences. As travel brands reposition their strategies, and as consumers seek more meaningful engagements, the dynamics of the travel industry are poised for transformation.

    🔗 For a thorough understanding of Tian Wen's insights on this trend, follow this link: https://tnmt.com/from-transactional-to-relational-rethinking-customer-relationships/

    🔍 To uncover a plethora of research reports and in-depth analyses, make your way to: tnmt.com

    💌 Stay ahead of the curve by subscribing to our bi-weekly TNMT newsletter: tnmt.com/newssub/
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