"The secret to raising $4.5M for a construction tech startup? 149 'nos' and 1 'yes' from YC."

In today's episode of Bricks & Bytes, we had Anna Berger, founder of Trayd - a construction payroll and compliance platform built specifically for specialty contractors. From failing at video dating apps to revolutionizing construction back offices, Anna's journey is a masterclass in persistence and problem-solving.

Tune in to learn about:

✅ How working in her dad's construction office led to discovering a massive market opportunity

✅ Why Trayd focuses on specialty contractors instead of general contractors

✅ The power of Trayd shows in B2B sales (and why cold calling doesn't work)

✅ Building an effective founding team: why having a technical co-founder matters

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Chapters 03:43 Introduction and Background

06:34 The Journey of Curtin: A Video Dating App

09:41 Transition to Construction: Insights from Family Business

12:48 Building Trade: The All-in-One Solution for Construction

15:43 Understanding Payroll Complexity in Construction

18:43 The Importance of Scheduling and Labor Tracking

21:49 Customer Focus: Targeting Specialty Contractors

24:44 Product Discovery: Listening to Customer Needs

27:42 Market Landscape and Competition

30:49 Fundraising Journey and Challenges

33:45 Lessons Learned and Future Outlook

37:17 The Evolution of Trade's Focus

38:59 Experiences with Y Combinator

39:51 The Importance of Strategic Investors

43:31 Navigating the Construction Industry's Challenges

44:52 Hiring for a Growing Team

46:04 The Value of In-Person Collaboration

47:14 Product Development Insights

48:53 Effective Customer Engagement Strategies

51:45 Building Emotional Connections in Sales

53:07 Understanding the Buyer Persona

53:59 Evaluating Cost Savings for CFOs

56:00 Exploring Growth Tactics Beyond Trade Shows

57:38 The Role of Content in Marketing

58:02 Addressing Skepticism in Sales

01:00:17 The Importance of User Experience

01:03:20 The Value of Community Among Founders