Unlock the secrets to transforming your organization's visibility and credibility through the power of public relations with insights from our guest, Kyle Parks of Parks PR. From Asheville, NC to the Tampa Bay area, Kyle shares his expertise on how PR has evolved beyond traditional media, utilizing platforms like social media and e-newsletters to craft impactful strategies tailored to any budget. Whether you're navigating the B2B or B2C landscape, discover how understanding your unique value proposition and target audience can shape a compelling PR approach. Kyle explains the importance of discovery calls and strategic planning, ensuring that your message resonates with the right people.

Kyle Parks, principal of Parks PR LLC, has a combination of high-level journalism, corporate and public relations agency experience. Parks PR, which specializes in helping clients get visibility for what they do while enhancing their credibility, has a wide range of clients in Asheville and in the Tampa Bay area of Florida. In Asheville, clients include the Builders Association of the Blue Ridge Mountains, Allen Tate/Beverly-Hanks, and the Land of the Sky Association of Realtors. Parks PR has also done work for the Asheville Area Chamber of Commerce and the Rotary Club of Asheville. In the community, Kyle is on the board of Blue Ridge Public Radio, and is a member and volunteer with The Cathedral of All Souls and the Rotary Club of Asheville. • Prior to launching Parks PR, Kyle served as: o Business reporter and editor for the Tampa Bay Times in Florida. o Director of corporate communications for Walter Industries, a Tampa-based Fortune 1000 company at the time, which had seven subsidiaries and over 7,000 employees. o Director of marketing/PR for two real estate organizations – Jim Walter Homes and the residential land development division of Plum Creek. o Principal and co-founder of B2 Communications, a St. Petersburg agency that has worked with such organizations as Colliers, Valley Bank, Lennar Homes, SPCA Tampa Bay, and the University of Tampa.

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All the best!
Bill

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All the best!

Bill