Thriving Dog Business Podcast

By: Sherry Boyer
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  • Summary

  • Welcome to the Thriving Dog Business podcast with me, Sherry Boyer! In this show we are going to talk about the differente challenges dog business owners face on a daily basis and how to get over them, we'll discuss effective strategies you can implement right now that will make a huge difference, among many other valuable information that will help you grow your dog business in this difficult economy.

    My 7-figure success didn't come easily. I painfully learned what NOT to do before ultimately thriving. I don't want you to struggle alone.

    Join me to explore overlooked obstacles, then create clear pathways for your perfect customers. Tune in now to start maximizing revenue by doing what you love!
    Sherry Boyer 2023
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Economics Leadership
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Episodes
  • 008 - Streamlining Success: The Impact of SOPs on Dog Business Operations with Sherry Boyer

    008 - Streamlining Success: The Impact of SOPs on Dog Business Operations with Sherry Boyer
    May 2 2024
    Go to https://4dayprofitrace.com/ to get my FREE 4-DAY DIAGNOSTIC COURSE and be ahead of 90% of small business owners in the world!

    Hey, fellow dog enthusiasts! I’m Sherry, your friendly host from the Thriving Dog Business podcast, and I’m excited to dive into a topic that might not sound like the most thrilling thing at first glance: systems.

    So, picture this: you’re running your own dog care business, juggling everything from boarding to training. It’s a blast, right? Until life throws you a curveball. That’s exactly what happened to me when tragedy struck and made me realize one crucial thing: without solid systems in place, I was heading for burnout city.

    In this episode, we’re going deep into the world of systems—yeah, I know, it might sound a bit dull, but stick with me. I’ll share personal stories and insights that’ll make you see SOPs (Standard Operating Procedures) in a whole new light.

    Let’s start with why systems matter. Having clear processes is a game-changer. It’s not just about keeping things ticking over smoothly day-to-day; it’s about empowerment. Empowering your team, empowering yourself, and ultimately, freeing you up to focus on the big picture.

    But, don’t just take my word for it. Let’s talk about real-life scenarios where having solid systems saved the day. From handling emergencies to ensuring consistent quality of care, you’ll see how having clear procedures in place can make all the difference.

    Now, I know what you might be thinking: “But Sherry, creating systems sounds like a daunting task!” Trust me, I’ve been there. But I’ll walk you through practical steps to get started, breaking it down into manageable chunks so you can confidently tackle it.

    And here’s the best part: once you have your systems in place, you’ll be amazed at how much smoother everything runs. No more scrambling to put out fires or feeling overwhelmed by the daily grind. Instead, you’ll have peace of mind knowing that your business is running like a well-oiled machine.

    But it’s not just about making your life easier; it’s also about setting your team up for success. By clearly defining roles and responsibilities, you’ll empower your employees to take ownership of their work and excel in their roles.

    I get it—implementing systems might not be the most exciting part of running a business. But trust me when I say the payoff is worth the effort. So, hit play, and let’s dive into the world of systems together!

    Remember Go to https://4dayprofitrace.com/ to get my FREE 4-DAY DIAGNOSTIC COURSE and be ahead of 90% of small business owners in the world!
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    27 mins
  • 007 - The Power of Building Relationships & Providing Good Services with Sherry Boyer

    007 - The Power of Building Relationships & Providing Good Services with Sherry Boyer
    Apr 15 2024
    Go to https://4dayprofitrace.com/ to get my FREE 4-DAY DIAGNOSTIC COURSE and be ahead of 90% of small business owners in the world!

    In episode 07, I'll be delving into the fascinating psychology behind purchasing services versus products within the realm of dog businesses.

    Given my extensive experience as a 7-figure entrepreneur in this niche, I'm eager to share insights that could revolutionize your approach to running a successful dog business.

    It all started when someone in a Facebook group asked for a recommendation on a CRM (customer relationship management).

    When my friend suggested they consider my CRM solution, it sparked a realization of the contrast in how services versus products are perceived and acquired.When it comes to products, consumers often seek simplicity - they compare prices, evaluate features, and then make a purchase.

    But with services, it's about more than just transactional interactions; it's about fostering relationships, understanding unique needs, and delivering tailored solutions.

    Rather than simply providing a link to my CRM, I engaged a conversation, seeking to understand the person's requirements. However, what transpired was eye-opening. Instead of embracing this personalized approach, group members fixated on obtaining a quick link, treating the service-based purchase like a commodity off the shelf.

    Consider this, When was the last time you hired a service provider solely based on a listed price? Likely never. Service-based transactions need trust, rapport, and a good understanding of the client's needs - qualities that cannot be encapsulated in a price tag.

    Similarly, in the dog industry, services such as grooming and training demand personalized attention tailored to each dog's requirements. Only displaying prices on a website fails to capture the essence of these tailored services and undermines the value of genuine connections.

    Embrace the transformative power of relationship-building in your dog business endeavors. By engaging in meaningful conversations, understanding clients' needs, and delivering exceptional service, you enhance the customer experience and position yourself as a trusted authority in your field.

    While the idea of interacting with clients may seem intimidating, it's the foundation of building a thriving and sustainable dog business. It's not about undercutting prices but delivering unparalleled value and forging lasting connections with your clients.

    Listen to this episode to discover how reimagining your approach to selling services can unlock untapped potential in your dog business. Embrace the power of genuine connections and watch as your business blooms in the ever-evolving landscape of the dog industry.

    Remember Go to https://4dayprofitrace.com/ to get my FREE 4-DAY DIAGNOSTIC COURSE and be ahead of 90% of small business owners in the world!
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    19 mins
  • 006 - Outdated Pricing Tactics That Are Hurting Dog Businesses with Sherry Boyer

    006 - Outdated Pricing Tactics That Are Hurting Dog Businesses with Sherry Boyer
    Apr 2 2024
    Go to https://4dayprofitrace.com to get my FREE 4-DAY DIAGNOSTIC COURSE and be ahead of 90% of small business owners in the world!

    In episode 06, we’re going to talk about Outdated Pricing Tactics That Are Hurting Dog Businesses.

    Drawing on my experience building a 7-figure dog business, I have strong opinions on the pricing mistakes commonly made in our industry. Too many business owners are basing rates on outdated tactics from years ago or misguided feelings about what clients will pay.

    I cringe when clients undervalue themselves with lowball pricing like my own $25 per day daycare and $35 per night boarding rates back in 2007. That's practically giving services away! I was effectively sabotaging myself by charging the same $50 for an overnight or two full days of daycare.

    I remember I visited over 100 boarding kennels and based my rates on what others charged. However, soon enough I learned that the information I got from those visits was not reliable. Why? Because you have no idea if those places are even profitable or if they are just a hobby. Big mistake!

    When I finally realized my error and revamped my pricing structure to properly value overnight boarding, my revenues instantly tripled without more dogs. The right prices are that transformative!

    Yet I still see audiences full of dog professionals charging a measly $45 or less per night for boarding. That's less than a basic hotel room! As trained experts providing professional care and enrichment, our rates should be substantially higher.

    One boarding client went from $65 per night up to $210 PER DAY for in-home stays as she realized her true value. Shockingly, demand didn't stop - people happily paid premium prices for premium service and convenience.

    The fear of "pricing people out" is a mindset trap. We don't decide what pet owners will pay - THEY make that choice based on priorities and budgets. Our job is to confidently present our value and let clients self-select if it fits, not pre-judge for them.

    A keynote quote rocked my world years ago: "You could double prices, lose half your clients, and STILL make more money." Whoa! Are you afraid to lose the clients who don't value you appropriately? I'd argue those aren't the ones you want.

    That's why I stopped offering multiple dog discounts, an outdated relic from kennel days of packing multiple dogs into runs. If you're providing individual care and space per dog, why would you discount for more? You're working harder, not less!

    Listen to this episode if you want to escape the overworked, underpaid rut. Don't stay still or race to the bottom. Value-based pricing allows you to finally earn what you deserve while delivering an impeccable, sought-after experience.

    Remember! Go to https://4dayprofitrace.com/ to get my FREE 4-DAY DIAGNOSTIC COURSE and be ahead of 90% of small business owners in the world!
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    24 mins

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