In this episode, Aleksandra Mitroshkina, Director of Solutions Marketing at Percona, joins Louise Liu to share her experience of successfully managing open-source products' go-to-market. She also shares her thoughts on how open-source dynamics influence GTM approaches, the role of community engagement, strategies for transitioning users into customers.

For more information, please check out Sasha's article "Go-to-Market Strategy for Open Source Products".

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In this episode, Dirk Nicol, Senior Director of Product Marketing at Corcentric, joins us to share his experiences in building and scaling a successful product marketing team. He also talks about some helpful tips on how to hire the right product marketing talents.

Read the episode highlights here:https://www.productmarketinghive.com/building-and-scaling-product-marketing-teams/

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In this episode, Juan Gabarro joins Louise Liu to delve into the challenges of product proliferation. He shares his insights on the root causes and the significant impacts of this issue. Juan also discusses his experiences in managing an overgrown product portfolio from a go-to-market perspective.

Listen to the full interview above or read on for the highlights from the conversation: https://www.productmarketinghive.com/managing-the-overgrown-product-portfolio/

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