In this episode, Maria Ross, author of The Empathy Dilemma, joins Louise Liu to discuss how leaders can balance performance, people and personal boundaries to achieve empathetic leadership. Maria also shares her thoughts on why leaders are in the empathy dilemma and how to effectively develop healthy empathetic leadership at work.

Listen to the full interview above or read on for the highlights from the conversation: https://www.productmarketinghive.com/the-five-pillars-of-effective-empathetic-leadership/

The 4 Step Framework to Craft a Captivating Brand Story That Attracts Your Right-fit Clients: Bit.ly/4StepBrandStory

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In this episode, Jon Itkin, Principal at In The Kitchen, joins Louise Liu to discuss the often-overlooked relationship between brand marketing and product marketing, particularly in B2B tech companies. He also shares his thoughts on how product marketers can effectively lead and bridge the gap between product marketing and brand marketing efforts.

For more information, please check out Jon's article: Bridging Brand and Product Positioning.

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In this episode, Peace Attah, a Product Marketing Manager at Rayda, joins Louise Liu to share her best practices for navigating the first 90 days as a product marketer. Peace discusses how to build strong relationships, gain a deep understanding of your product, and create a plan that balances quick wins with long-term growth.

For more a complete step-by-step guide, please check out Peace's article "How to Succeed in Your First 90 Days As a SOLO Product Marketing Manager"

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