Ever wondered how to make influencer marketing a game-changer for your small business? Just ask Brittany Hennessy, the bestselling author of "INFLUENCER: Building Your Personal Brand In The Age of Social Media." Brittany reveals how small businesses can leverage the power of influencers to enhance their brand, reach new audiences, and drive sales. Whether you're new to the influencer marketing scene or looking to refine your approach, Brittany's insights can help you navigate the ever-evolving world of influencer marketing.

Discover strategies for working with influencers, from understanding the different types of influencer marketing to finding a good match for your brand and maximizing conversions.

In this episode, you’ll learn:

(2:07) How starting a blog launched Brittany into the world of influencer marketing and led to her first brand trip.

(4:05) Three powerful ways to boost your brand through influencer marketing: content creation, community engagement, and driving conversions.

(6:25) How you can make influencer marketing work for your small business if you’re on a tight budget.

(7:49) Why picking the right influencer that aligns with your brand and goals is crucial for a successful campaign.

(9:10) Practical tips on how to find the perfect influencer that could take your business to the next level.

(10:53) How to reach out to influencers in a way that’ll make them excited to collaborate with you and build valuable partnerships.

Want to make sure everyone knows about your product before it launches? Just ask Jay Clouse, the founder of Creator Science, who was able to generate six figure sales within the first few days of launching his product, Creatore HQ, all thanks to a carefully thought out pre-launch strategy. Jay shares his approach to building anticipation through consistent communication and engagement with his audience and why you should be planning your launch months before your product hits the market.

Learn how to leverage your audience, what incentives to offer, and how to build an engaged audience that wants to buy your upcoming product.

In this episode, you’ll hear:

(1:44) Why you should be talking about your product months before it launches.

(3:24) How you could see who might be interested in your upcoming product and reach them

(4:58) Jay breaks platforms down into two categories: Discovery platforms and relationship platforms. Learn the difference between both types and how to use them to build an engaged audience that will buy your product when it launches!

(6:49) How consistently posting can build trust

(8:29) Should you have a discount or a special incentive when you first launch?

(9:24) How to keep the momentum after you launch

Wondering if your small business is ready to scale and how to smoothly transition into e-commerce? Just ask Val Fishbain, co-founder of Spread the Love Foods, who successfully took her business from the local farmer’s market to the online world, all while staying true to her community roots. Val shares her experience selling at farmer’s markets, what it took to make the leap to e-commerce, and the importance of giving back as her business grew. You’ll also hear from Viridiana Ponce, a business consultant and food industry expert, who dives into how to leverage farmer’s markets to enhance your business and the crucial steps for expanding beyond your local market while staying connected to your community.

Learn the essential steps for scaling up like maintaining product quality, engaging with your community, and conducting market research to confidently take your business online.

In this episode, you’ll hear:

(2:28) How Val’s thoughtful wedding favor quickly turned into a full-blown business.

(4:22) Thinking of starting a food business from home? Learn the preparation and licenses to make sure you do it right!

(5:41) Val’s first experience selling her products at a farmer’s market.

(9:34) The benefits that come with starting at a farmer’s market.

(10:44) How tracking sales at a farmer’s market can help you get funding.

(11:40) When should you consider expanding? Viridiana lists what you should be looking for to make sure you’re ready for that next step.

(15:02) Three essential strategies for a successful transition to e-commerce.

(18:58) How giving back through your business can help your business grow and succeed.