The wrightBYcooper Show

By: Brian Wright
  • Summary

  • No nonsense business advice from a serial entrepreneur, Brian Wright and an Orthodontist, Dr. Bryn Cooper. Revolutionize your brand and skyrocket your culture, new patients, sales, revenue, efficiency, compliance and referrals.

    © 2024 The wrightBYcooper Show
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Episodes
  • The Evolution of your Career and How your Clinical Brain is Sabotaging your Business Success
    Sep 2 2024

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    How can orthodontists balance the meticulous nature of their clinical work with the fast-paced demands of running a successful practice? This episode promises to equip you with strategies to transform those perfectionist tendencies into entrepreneurial strengths. We explore the psychological shift required to move from the precise, slow-paced environment of dental school and residency to the dynamic world of business. Through personal anecdotes, we demonstrate how embracing mistakes can serve as powerful opportunities for growth and adaptation.

    We also examine the importance of fostering a culture of innovation and continuous improvement within an orthodontic practice. Learn how biannual team-building events and specialized training sessions can elevate your practice's performance. Strong leadership plays a crucial role in navigating changes, like the financial impact of digital conversions and the tough decisions that come with maintaining a healthy team culture. Finally, we discuss real-world examples of balancing clinical perfection with patient satisfaction, highlighting critical lessons in meeting patients where they are and the importance of release waivers. This episode offers valuable insights designed to help you thrive in a competitive orthodontic landscape.

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    30 mins
  • Three Remote Monitoring Talking Points to Increase New Patients, Starts and Compliance and One to Avoid like the Plague
    Aug 16 2024

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    Register for the Most Transformative Treatment Coordinator Even in History

    What if the key to transforming your orthodontic practice lies in a technology many are reluctant to embrace? Join us as we unravel the biases and challenges orthodontists face with remote monitoring technology. We compare the initial skepticism towards clear aligners 30 years ago to the resistance we see today, and discuss how exceptional customer service can dramatically enhance patient compliance and efficiency.

    Discover the substantial benefits of remote monitoring, often misunderstood as an unnecessary cost. Learn how this innovation can improve patient relationships, shorten treatment times, and elevate clinical outcomes. Through compelling case studies and strategic communication techniques, we'll illustrate the importance of digital marketing in showcasing remote monitoring's unique advantages, ensuring that your patients recognize its true value and convenience.

    Effective communication and convenience are crucial for successful patient interactions. Explore how framing in patient communication can shape long-lasting perceptions and enhance satisfaction. Learn about the importance of personalized scheduling and modern orthodontic technology in improving patient experiences. We'll also discuss how innovative tools can justify higher treatment costs, providing superior service and setting the stage for the upcoming TC Iconic event in Colorado Springs. Don't miss this insightful episode packed with strategies to elevate your practice.

    Welcome to New Patient Group. Increase sales by increasing employee and patient experiences. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and other famous Companies:

    - Leadership
    - Sales Fundamentals
    - Hospitality
    - Consumer Psychology
    - Verbiage
    - Presentation

    Learn How to Apply the Skill Sets Above to each of the following:

    - Existing Patient Experience
    - New Patient Experience
    - New Patient Phone Call
    - Existing Patient Phone Call
    - Digital Workflow
    - Treatment Coordinator Exam
    - Doctor Exam
    - Financial Presentation
    - Pending Treatment FollowUp
    - Handling and Overcoming Objections
    - Trust & Communication Transfers
    - Digital Marketing
    - Patient Compliance
    - Clinical Assistant Chair Side Conversations
    - Clinical Assistant Conversation with Parents
    - Remote Monitoring (If, applicable)
    - Clear Aligner Starts and Profitability (If, applicable)

    What to Expect from Implementing the Above Skill Sets:

    - Improve Leadership and Culture
    - Improve Mindset and Motivation
    - Improve Employee Experience
    - Improve Patient Experience
    - Improve Patient Compliance
    - Increase Treatment Conversion
    - Increase Production
    - Increase Cash Flow
    - Increase Patient Referrals
    - Increase New Patients
    - Improve Efficiency
    - Improve Time Management
    - Improved Digital Marketing Presence
    - Improved Brand Awareness

    - Reduce New Patient No Shows
    - Reduce Existing Patient No Shows
    - Reduce Headaches, Stress and Chaos
    - Reduce Advertising Costs
    - Reduce Patient Non Compliance
    - Reduce Unnecessary Appointments Caused by Non Compliance

    Job Descriptions that will Benefit from this On-Site Workshop:

    - Clinical Assistants
    - Concierges
    - Doctors
    - Front Desk
    - Receptionists
    - Treatment Coordinators

    Transforming culture, training and digital marketing practices by implementing life changing experiences for you, your team and your patients. We believe experience is the key to increasing new patients, sales

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    43 mins
  • Revolutionizing Experience - Overcoming Bias to Embrace Remote Monitoring for Improved Patient Outcomes
    Aug 5 2024

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    Ever wondered how remote monitoring could revolutionize dental care? Join us as Dr. Brent Cooper and Brian Wright tackle the biases and misconceptions surrounding this cutting-edge technology, starting with some laughs over adjusting to new microphones. We promise you'll gain a fresh perspective on how tools like remote monitoring can enhance patient care, despite the initial resistance often seen within the industry. Drawing on Dr. Cooper's personal experiences and challenges, we highlight how embracing innovation—much like how Uber disrupted taxis—can lead to significant improvements in patient outcomes.

    In this episode, we also delve into the tangible benefits of remote patient monitoring through Regina's touching story about her child's heart surgery. We discuss how this technology offers unparalleled convenience by reducing unnecessary in-person visits and respecting patients' time. Effective communication between doctors and patients is key to fostering confidence in remote care, and we emphasize the need for a personalized approach to patient experiences. Drawing parallels to the hotel industry, we highlight how tailoring experiences to individual needs is crucial for success. Tune in for a thought-provoking discussion that promises to reshape your views on patient care with innovative practices.

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    18 mins

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