• The purpose of purpose

  • Aug 13 2024
  • Length: 29 mins
  • Podcast

The purpose of purpose

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  • Summary

  • Just another marketing buzzword? We don't think so...

    Brands that are purpose-led experience more fulfilment and more customer loyalty. In a world of overwhelm, purpose can help you create more meaning in your business. By focusing on a higher purpose than just profit, you can connect with your customers, communities and staff on a much deeper level. This drives both income and impact.

    In this episode, we discuss what purpose is, why it's a marketing fundamental (in our books) and how to define or refine yours so that it becomes a feel-good common thread that runs throughout your business. It's good business, but it's also good for business!
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