• The one with Visa CMO Frank Cooper about predicting and interpreting outcomes.

  • Feb 5 2025
  • Length: 49 mins
  • Podcast

The one with Visa CMO Frank Cooper about predicting and interpreting outcomes.

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  • Summary

  • In this episode, Seth talks with Frank Cooper, who has been the CMO at Visa, Blackstone, and Buzzfeed about causation, correlation and dispelling the myth that marketing doesn’t drive commercial outcomes.


    Here's a link to the article mentioned around 3:40: https://www.forbes.com/sites/sethmatlins/2024/12/16/marketing-that-fails-to-consider-the-human-context-is-out-of-context/

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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