• The one with New Balance CMO and President of Brand Chris Davis about 50/30/20

  • Dec 3 2024
  • Length: 56 mins
  • Podcast

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  • Summary

  • In this episode, Seth speaks with Chris Davis, Brand President & Chief Marketing Officer at New Balance Athletics, not just because he is likely to be the family-owned private company’s CEO, but because as a marketer he’s acutely aware that he’s not just a brand leader but a commercial one, and because of his perspective on strategic and calculated risk taking.

    Chris Davis, started working at New Balance in 2008. As a member of New Balance’s Senior Leadership Team since 2016, Davis is responsible for New Balance’s product and demand creation initiatives and commercial strategies around the globe.

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