• The importance of marketing science and why being a 4P marketer is key with Ken Roberts

  • Jun 29 2020
  • Length: 23 mins
  • Podcast

The importance of marketing science and why being a 4P marketer is key with Ken Roberts

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  • Summary

  • Marketing science should be a key driver in decision making. Chief Creative Officer at PWC Russel Howcroft speaks to Group Chief Executive and Founder of Forethought Ken Roberts on the importance of understanding consumers buying decisions and science based creativity.

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