• The better (and cheaper) alternative to multi-touch attribution. 🧪📊

  • Jan 29 2025
  • Length: 8 mins
  • Podcast

The better (and cheaper) alternative to multi-touch attribution. 🧪📊

Listen for free

View show details

  • Summary

  • Learn how to use control groups to measure the effectiveness of your marketing efforts with precision. In this video, I’ll share practical examples from my time at Slack, Zendesk, and Salesforce, showing how control groups can help you evaluate ad campaigns, website changes, customer success initiatives, and more. Whether you’re a marketer, CEO, or VC, this simple yet powerful technique can save you money, improve decision-making, and provide definitive proof of ROI—all without expensive attribution tools.

    =============================
    🦥 SaaS CMO Pro
    =============================
    Official website: https://www.saascmopro.com/

    =============================
    🚀 About Bill:
    =============================
    Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns. Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing).

    Learn marketing + watch full video at 🚀 Saascmopro.com 🚀

    Show more Show less
Show more Show less

What listeners say about The better (and cheaper) alternative to multi-touch attribution. 🧪📊

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available