In this episode of WordBirds, Chris Willis interviews Dave Guarino, Head of Global Communications at Wolters Kluwer.

What it's about: Understanding the journey to a C-suite position in communications provides invaluable lessons for aspiring leaders.

• Dave shares his transition from stick-ball fanatic to financial compliance to corporate communications.
• Offers practical advice on building a career in communications.

The big picture: Strategic thinking and effective team leadership are crucial for success in corporate communications.

• Dave emphasizes the importance of these skills in his roles as CCO.

Yes, and: This episode is a must-listen for anyone aiming for the C-suite or just starting in the field.

• Provides valuable insights on what it takes to succeed in corporate communications.

In this episode of WordBirds, Chris Willis interviews Joanna Parson, CEO of The Curious Route and author of Innovative Internal Communications.

Why it matters: Joanna’s journey from a curious thinker to a leading internal communications expert offers valuable insights and practical advice on rethinking internal comms strategies.

Driving the news: Joanna shares key takeaways from her new book and discusses how curiosity can drive innovation and improve communication within any organization.

What’s next: Tune in to explore how these insights can be applied to enhance internal communications in your own organization.

Yes, and: This is part 1 of 2 episodes speaking with Joanna Parsons. Part 2, coming soon, focuses on the measurement of internal comms!

Navigating crisis communications

In this episode of WordBirds, Chris Willis sits down with communications expert Roberto Munoz (Fannie Mae, HSBC, Tesco) to explore the critical role of crisis communications.

Why it matters: Effective crisis communication can be the difference between maintaining your brand's reputation and losing it. Roberto shares strategies from his experiences with major brands like Tesco and Fannie Mae.

• Balancing speed and accuracy during a crisis.
• Ensuring your message aligns with your brand's values.

Details: Roberto provides actionable insights to help businesses prepare for and navigate crises.

• The importance of having a crisis communication plan.
• Tips for staying calm and focused under pressure.

What’s next: Whether you're preparing for a crisis or navigating one, this episode offers valuable strategies to help your business emerge stronger.