• The Whole Marketer Podcast

  • By: Abby Dixon
  • Podcast

The Whole Marketer Podcast

By: Abby Dixon
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  • Summary

  • The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
    Labyrinth Marketing 2024
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Economics Management Management & Leadership Marketing Marketing & Sales
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Episodes
  • Episode 144 – Growth Mindset with guest Charlotte Langley: Bloom & Wild’s CMO on embracing the unknown in your leadership style

    Episode 144 – Growth Mindset with guest Charlotte Langley: Bloom & Wild’s CMO on embracing the unknown in your leadership style
    Mar 3 2025
    Episode #144. The personal understanding topic explored in this episode is Growth Mindset - a belief system that people adopt where they believe that their qualities, skills, abilities and situation can change and grow, and through hard work, it’s possible for these to develop and improve. Discussing Growth Mindset with Abby is her guest Charlotte Langley, Chief Marketing Officer at Bloom & Wild. Having previously worked at L’Oreal, Charlotte joined Bloom & Wild at the start of 2020 to head up the evolution of Bloom & Wild's brand and communications, including the development of their ‘Care Wildly’ creative platform. In this episode, Charlotte shares her definition of Growth Mindset, pushing through fear, creating a network for support, how growth mindset impacts her leadership style, energy for growth mode and her tip when worries and anxiety creeps in. Plus her career highs and lows and advice for marketers of tomorrow. 00:00:00 Welcome and Introduction to ‘Growth Mindset’ 00:03:10 Embracing Fear and Asking for Help 00:05:06 Leadership and Growth Mindset 00:07:47 Navigating Change in Marketing 00:09:42 Building a Knowledge Bank and Networking 00:13:32 Adapting to Changes 00:18:44 Growth Mode 00:22:41 Confidence and Imposter Syndrome 00:25:40 Learning from Others 00:27:03 Reflecting on Personal Growth 00:30:13 Acknowledging Anxiety and Organising Thoughts 00:36:13 Career Highs and Lows 00:39:06 Advice for Future Marketers Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Charlotte Langley | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
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    40 mins
  • Episode 143 – Building brands with soul with guest Siew Ting Foo: Top CMO’s insight on human-centric brand-building and leadership

    Episode 143 – Building brands with soul with guest Siew Ting Foo: Top CMO’s insight on human-centric brand-building and leadership
    Feb 17 2025
    Episode #143. Today’s topic is a technical and leadership skill exploring building and leading brands with soul, which doesn’t just arise from the company strategy or tactical execution but from the passion, love, and responsibility of the leaders and people in the business.  Abby’s guest who is passionate about this topic and author of ‘Building Brands With Soul’ is Siew Ting Foo. An impactful and influential marketing leader, Siew Ting is named consecutively, six times as Asia's most purposeful and influential CMO, and named Asia and China's top woman leader, having worked on brands including Unilever, Mars, Diageo, Fonterra and most recently, HP. In this episode, Siew Ting shares her definition and characteristics of brands with soul and why it’s important, the five pillars, human-centric leadership, global brands to local markets and how she connects to her team through ‘Friday emails’. Plus Siew Ting’s career highs and lows and advice for marketers of tomorrow. 00:00:00 Welcome and introduction to ‘building brands with soul’ 00:03:45 The Five Pillars of Brands with Soul 00:05:13 Writing the Book for future leaders 00:06:29 Why is Human Centricity important 00:09:15 Siew Ting’s Personal Discovery and Purpose 00:11:00 First 100 Days Framework 00:15:21 How to Create Global Brands with Local Soul 00:19:49 Building Internal Belief 00:22:27 Authentic Leadership through Friday Emails 00:25:51 Personal Career Highs and Lows 00:27:36 Advice for Future Marketers Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Siew Ting Foo | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
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    29 mins
  • Episode 142 – Connecting with your Consumers with guest Toby Horry: Insights from TUI's Global Brand and Content Director on understanding today’s consumer

    Episode 142 – Connecting with your Consumers with guest Toby Horry: Insights from TUI's Global Brand and Content Director on understanding today’s consumer
    Feb 3 2025
    Episode #142. Connecting with your Consumer is the focus of today’s episode, an evolving technical and soft/human skill for marketers to develop as our human understanding continues to deepen and evolve through societal and technological advancements. Abby’s guest to discuss is Toby Horry, Global Brand and Content Director at Tui, responsible to Tui’s re-brand and the recently much talked about first Tui Christmas ad. Prior to Tui, Toby worked at Tesco's as Digital Marketing Director, part of the Brand Turnaround team, tasked with rebuilding trust in the Tesco brand and in the agency world as planner for AMV BBDO and MD of Dare. In this episode, Toby shares his definition of what it means to connect with your consumer, the challenges of mass targeting, skills and behaviours marketers need to connect with audiences, marketing to global audiences, and lots of examples of connecting from brands such as Tui, Nicorette, Tesco and Fiat. Plus Toby’s career highs and lows and advice for marketers. 00:00:00 Welcome and Introduction to ‘Connecting with consumers’ 00:02:23 The Importance of Understanding Customers 00:03:40 Changes in Marketing Communication 00:05:56 Consumer Expectations 00:07:25 Skills Marketers Need in Order to Connect 00:09:59 Insights from Nicorette Campaign 00:11:46 The Role of Concise Marketing Briefs 00:14:09 Global Marketing Considerations 00:20:03 Customer-Centric Ideas 00:23:23 Insights from TUI 00:27:32 Creativity and Agility 00:29:10 Toby’s Career Highs and Lows 00:31:29 Advice for Future Marketers Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Toby Horry | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
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    33 mins

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