In today's episode of Marketing Unfiltered, Judy Shalom and KJ Rocker sat down with Elena Ruiz Arenas to discuss how web3 is going to revolutionise marketing as we know it. Elena gave her insights into what we can expect from the Web3 revolution and how NFTs' are going to play a big role in it all. She also explained that web3 is all about decentralisation, trustless interactions and security and that NFTs are going to be a big part of this new world, as they will help to create trustless relationships between brands and consumers.

With Web3, marketing is becoming a two-way conversation. This allows for a more intimate connection between brands and consumers, which can lead to more effective marketing campaigns. In addition, Web3 and Metaverse in particular is also making it easier for companies to track customer behavior and preferences. This data can then be used to create more personalized marketing experiences that are tailored to the specific needs of each individual customer. Web3 is thus bringing about a Marketing revolution that is sure to have a profound impact on the way businesses will operate in the future.

Whether you're a marketer or simply someone who is curious about the future of marketing and how Metaverse will impact it, this is an episode that you don't want to miss.

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Links to the resources:

• https://www.linkedin.com/in/imkjrocker/
• https://www.kjrocker.com/
• https://www.linkedin.com/in/judyshalom/
• https://www.judyshalom.com/
• https://www.linkedin.com/in/elenaruizarenas/
• https://www.facebook.com/groups/marketingunfiltered
• https://www.linkedin.com/company/marketing-unfiltered/
• https://www.instagram.com/marketingunfiltered/