In this article we talk about the emergence of Voice search and how that impacts how search users access the content and information you publish on your website. Voice search also flips the keyword optimization game on its ear. Short tail keywords that are highly competitive are less desirable for voice search than long tail, question-oriented phrases such as "Italian restaurants near me that are open now" or "how much does search engine optimization cost?" While this article focuses mostly on optimization for Voice Search as it pertains to Frequently Asked Questions, the tips and methods we mention could be applied to any content.

We also talk about the use of featured snippets in Google search and why these matter for your optimization strategy. You can learn more about featured snippets here: https://www.searchenginejournal.com/featured-snippets-types/

Read the article: https://www.vincidigital.com/the-power-of-optimizing-voice-search-for-seo-faqs/

In this article we talk about the importance of establishing culture and a strong brand story and values to appeal to more conscious consumers today. We specifically focus on several keys areas of your brand and business and highlight some better known brands that are doing a better job at redefining or articulating their brand story. These key areas include:

• transparency
• authenticity
• telling a story
• starting a real conversation
• and creating brand advocates

Ready the article: https://www.vincidigital.com/marketing-tips-for-appealing-to-conscious-consumers/

Here are some of the video links we share in the article:

• Love Your Melon
• Patagonia Fair Trade
• Burger King's Impossible Burger
• Ben & Jerry's - Save Our Swirled - Tesla Tour

In this article we cover three different spins on a typical holiday email marketing campaign that will help generate more engagement and action from your audience. These are also some clever ways to catch the attention at the most heavy sales season of the year. These tips include:

• Adding a sense of urgency to your campaigns
• Letting last-minute shoppers know when they can still get their gifts for the holidays
• Cashing in on the New Year

Read the Article: https://www.vincidigital.com/3-holiday-email-marketing-campaign-examples/