• The UpFlip Podcast

  • By: UpFlip
  • Podcast

The UpFlip Podcast

By: UpFlip
  • Summary

  • The UpFlip podcast is where you get to unravel how great businesses are built, how they are run behind the scenes, and how their success can be replicated. We feed on the idea that no matter what the circumstances are, the American Dream is still just around the corner. With over 150+ videos and 50 million views on YouTube, UpFlip has ignited the spark that rekindles the fire of entrepreneurship in its ever-growing 700K+ audience. Through this podcast, we aim at sharing practical nuggets of gold and brilliant advice with you by making knowledge more accessible. For more information about us and our services, please visit https://www.upflip.com.

    © 2025 The UpFlip Podcast
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Episodes
  • 176. From His Parent's Basement to $105K/Month Business with Zero Debt
    Mar 3 2025

    Phil Risher started his digital marketing company while living in his dad’s basement & $30,000 deep in student debt. Now, Phlash Consulting has grown into a thriving seven-figure company and earned Phil features in major publications such as Forbes, CNBC, and Business Insider for his debt-free business approach.

    In this interview, Phil shares his battle-tested blueprint for starting a digital marketing agency with a $0 upfront cost. Including how to land your first client, leverage free marketing strategies like niche content creation and networking, and master cash flow discipline to ensure profitability. His story proves you don’t need deep pockets to succeed—just grit and resourcefulness.

    Key Takeaways:

    • Starting a business debt-free is possible with the right approach.
    • Focus on acquiring clients before investing in marketing.
    • Service-based businesses are ideal for debt-free startups.
    • Content creation can be a low-cost way to generate leads.
    • Managing cash flow is crucial for profitability.
    • Utilizing a budgeting framework helps in financial planning.
    • Networking is key to finding your first customers.
    • Building a productized service can help scale your business.
    • Invest in good team members to grow your business.
    • Set clear financial goals and stick to them.

    Resources:

    • Start Your Business Today: https://links.upflip.com/41CvEcO
    • Connect with Phil: https://phlashconsulting.com/

    Ready to be your own boss without starting from scratch? Grab our FREE Franchise Guide and unlock the secrets of proven business models that have already created thousands of success stories.

    Connect with UpFlip:

    • On Facebook
    • On Instagram
    • On Youtube
    • @UpFlipOfficial on Twitter

    For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts.

    Thanks for listening!

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    24 mins
  • 175. Build Your Brand Using Free AI Tools (Here's How!)
    Feb 24 2025

    Veronica Shelton and Hannah Ryu, the co-founders of Oak Theory, shared their inspiring journey in entrepreneurship, building a multi-million dollar design studio that specializes in branding, web design, and UX/UI. As women of color in the tech industry, they turned their shared experiences into a mission to level the playing field for smaller businesses, helping them create impactful and memorable brands.

    By integrating AI tools into their workflows, Oak Theory has revolutionized how businesses approach branding and design, ensuring a user-centric focus that resonates with target audiences. Veronica and Hannah highlighted the importance of understanding customer behavior and conducting in-depth research to craft strategies that drive business growth. They also emphasized balancing AI efficiency with a human touch, ensuring that every design decision aligns with the client’s vision and audience needs.

    Key Takeaways

    • The journey of entrepreneurship is filled with challenges and learning opportunities.
    • AI tools can significantly enhance branding and design processes.
    • Understanding customer behavior is crucial for effective branding.
    • Startups should focus on cost-effective strategies to build their brand identity.
    • Daily gratitude and communication are key to a successful partnership.
    • It's important to hire experts who know more than you in specific areas.
    • Investing in your team and their growth is essential for business success.
    • Building a brand identity requires deep understanding of your audience.
    • Utilizing design tools like Figma and Canva can streamline the design process.
    • Partnerships can provide support and diverse perspectives in business.

    Resources:

    • Start Your Business Today: https://bit.ly/4bdud7U
    • Connect with Veronica & Hannah: https://oaktheory.co/

    Ready to be your own boss without starting from scratch? Grab our FREE Franchise Guide and unlock the secrets of proven business models that have already created thousands of success stories.

    Connect with UpFlip:

    • On Facebook
    • On Instagram
    • On Youtube
    • @UpFlipOfficial on Twitter

    For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts.

    Thanks for listening!

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    31 mins
  • 174. The Exact Playbook To Make $10K+ Month as a Side Hustle
    Feb 17 2025

    Luke Van Der Veer reveals how he built a lucrative empire renting websites to local service companies. After leaving his six-figure corporate job at 29, Luke discovered an innovative approach to generating passive income through website rentals and lead generation, eventually building a portfolio of over 200 revenue-producing websites.

    Luke shares his proven blueprint for identifying profitable niches in the local service industry, particularly in the blue-collar sector, and explains how he generates substantial monthly income with minimal overhead costs. His journey from corporate America to digital entrepreneurship demonstrates how anyone can build a location-independent business with truly passive income potential.

    Key Takeaways:

    • The step-by-step process of building and renting websites to generate passive income
    • How to identify profitable niches in cities with 100,000-300,000 population
    • Why targeting businesses already paying for leads creates easier conversion opportunities
    • The importance of templating websites and content strategy for scaling
    • A proven approach to pricing: starting with 15% commission and transitioning to flat fees
    • How to start with minimal investment (under $150/month in tools and software)
    • The value of focusing solely on SEO rather than paid advertising
    • Why maintaining ownership of websites is crucial for long-term passive income

    Resources:

    • Start Your Business Today: https://bit.ly/411aGDd
    • Connect with Luke: https://www.instagram.com/lukevanderveer/

    Ready to be your own boss without starting from scratch? Grab our FREE Franchise Guide and unlock the secrets of proven business models that have already created thousands of success stories.

    Connect with UpFlip:

    • On Facebook
    • On Instagram
    • On Youtube
    • @UpFlipOfficial on Twitter

    For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts.

    Thanks for listening!

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    34 mins

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