The Purpose Focused Advisor

De: Rob Brown and Phil Calandra
  • Resumen

  • The Purpose Focused Advisor," a podcast for financial planners, advisors and RIAs aimed at merging professional growth with personal fulfillment. Hosts Rob Brown and Phil Calandra, founders of Truest Fan Coaching, bring insights from industry leaders on finding purpose, driving success, and overcoming challenges.


    This podcast isn't just about strategies; it's a community focused on helping you be your best and bring out the best in others. Whether it's the motivation behind your business or practical tips for thriving in life, each episode offers valuable takeaways.


    Join us at "The Purpose Focused Advisor" to transform your career and life with purpose-driven success. Subscribe now and start your journey to greater impact and continuing success.

    Rob Brown © 2024
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Episodios
  • Mike Zung: Turning Complex Advice into Beautiful, Client-Friendly Plans
    May 8 2025

    What happens when a software engineer trades writing code for serving clients? In this week’s episode, I sit down with Mike Zung, founder of Java Wealth Planning and creator of Beautiful Financial Plan, who left a 20-year tech career to build a thriving advisory practice. Then he went a step further, designing a visually compelling way to help other advisors present financial plans more clearly and effectively. Mike is helping shape the way advisors deliver value. He is redefining what it means to serve with clarity, purpose, and beauty.


    Key Takeaways:

    • Leaving Tech to Find Purpose (01:44) – Mike’s shift from software development to financial planning shows that meaningful career change is possible when you follow what energizes you.
    • Build Tools That Clients Actually Use (15:39) – Creating simple, customized deliverables helps clients stay engaged and ensures they truly understand what matters in their plan.
    • Serve a Niche You Understand Deeply (07:30) – Working with clients who share your professional background allows you to speak their language and provide more targeted, effective advice.
    • Equity Compensation Is More Than a Perk (10:11) – Helping clients reframe RSUs and stock options as real compensation unlocks better decision-making and long-term planning.
    • Advisors Hold a Unique Kind of Trust (24:47) – The depth of trust clients place in advisors is powerful—showing up with presence and empathy can turn planning into life-changing support.

    Mike Zung: "You only have so much time with the client. And a lot of people meet with them once or twice a year. So that time is super valuable."


    Rob Brown: "You can make such a huge difference in their lives if you just listen and care."


    About Mike Zung: Mike Zung, CFP®, is the founder of Java Wealth Planning and a former software engineer with nearly two decades of experience in tech. After years in IT leadership roles, Mike felt called to pursue a path with more direct impact, leading him to personal finance. He became a Certified Financial Planner™ professional after completing his education at the University of Georgia's Terry College of Business. Today, he helps tech professionals make confident financial decisions and live with purpose.


    Episode References:

    • The Purpose-Focused Advisor Weekly Newdletter
    • The Purposed-Focused Advisor Mastermind
    • Executive Coaching with Rob Brown


    Connect with Mike Zung:

    Website: https://www.javawealth.com/ & https://www.beautifulfinancialplan.com/

    Email: mike@javawealth.com

    LinkedIn: https://www.linkedin.com/in/mikezung/



    Connect with Rob Brown:

    Website: http://truestfan.com/

    LinkedIn: https://www.linkedin.com/in/truestfan/

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    28 m
  • Tim Russell and The Good Steward: A Blueprint for Faith-Driven Financial Advisors
    May 1 2025

    In this episode, Rob Brown sits down with Tim Russell, financial advisor, firm leader, podcast host, and now co-author of the brand-new book The Good Steward, written with his father, Roy Russell. Tim shares the story behind the book and how his passion for biblical stewardship shapes the way he leads his advisory firm and serves clients. Rob and Tim dive into what it really means to be a good steward, how to build a faith-driven business culture, and how advisors can bring more purpose and encouragement to their client relationships.


    Key Takeaways:

    • Early Lessons, Lasting Impact: Tim shares how overcoming dyslexia, passing his securities exam at 17, and his father’s encouragement shaped his calling to financial stewardship.
    • The Good Steward: The new book offers a fresh, Gospel-centered approach to handling money, helping Christians balance wise financial management with a deeper trust in God.
    • Stewardship Is About 100%: True stewardship isn't just about giving — it’s about wisely managing all of the resources God entrusts to us, including saving, spending, and investing.
    • Leading with Purpose: Tim talks about building a thriving advisory firm by weaving faith, prayer, and Gospel-centered encouragement into his client relationships and team culture.
    • The Role of Advisors: Rob and Tim explore how financial advisors can bring hope and lasting value to clients, especially during market downturns, by reminding them where true security lies.

    Tim Russell: "Good stewardship is about managing 100% of what God has entrusted to us—not just the 10% we give away."


    Rob Brown: "Helping clients think about stewardship, not just wealth, can breathe new life into a practice that’s lost its sense of deeper purpose."


    About Tim Russell: Tim Russell is a Christian Financial Advisor, podcast host, and author. His mission is to help Christians become even better stewards of all their assets. Along with theological and Biblical language training, he holds the CFP® (Certified Financial Planner) and CKA® (Certified Kingdom Advisor) designations. He currently serves as a wealth manager and President of Life Financial Group (LFG) in Douglassville, PA, along with leading Life Institute, their ministry division.


    Connect with Tim Russell:

    Website: http://www.thelifegroup.org/ & http://lifeinstitute.org/

    LinkedIn: https://www.linkedin.com/in/timothy-russell-cfp%C2%AE-cka%C2%AE-2595739/

    Book: The Good Steward: https://www.thelifegroup.org/thegoodsteward/

    Podcast: The Stewardology Podcast: https://stewardologypodcast.com/


    Episode References:

    • The Purpose-Focused Advisor Weekly Newdletter
    • The Purposed-Focused Advisor Mastermind
    • Executive Coaching with Rob Brown



    Connect with Rob Brown:

    Website: http://truestfan.com/

    LinkedIn: https://www.linkedin.com/in/truestfan/

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    33 m
  • Hillary Gale: Storytelling Secrets to Transform Your Marketing
    Apr 24 2025

    In this episode of The Purpose-Focused Advisor, Rob Brown welcomes Hillary Gale, founder of Moneta Copy and host of The Finance Marketing Podcast. Hillary is a standout voice in advisor marketing, helping financial professionals craft purpose-driven content that actually connects. From her roots as a writing teacher to her passion for personal finance, Hillary shares how she helps advisors tap into authentic storytelling, build deeper trust with clients, and create marketing strategies that don’t feel like marketing. This episode is full of inspiration and practical tools for financial advisors ready to show up more powerfully in their messaging.


    Key Takeaways:

    • The Power of Storytelling in Marketing (05:53) – Story helps people emotionally connect and remember who you are, making it easier for them to trust you before you ever speak.
    • You Already Have the Stories That Matter (12:03) – Advisors don’t need dramatic stories—real-life client wins and personal experiences are often the most powerful.
    • Why Advisors Must Own Their Audience (16:22) – Social media platforms aren’t yours but your email list is—protect that channel and use it to deepen trust.
    • Repetition Isn’t Spam—It’s Strategy (20:58) – People need to hear from you more than once; showing up consistently makes your message stick.
    • Repurposing Is a Marketing Superpower (24:16) – Your next great email is probably hiding in a recent client conversation, LinkedIn post, or team debrief—just reshape it.

    Hillary Gale: "Story really has the power to help someone else see themselves in what you do. It creates a connection that statistics and facts alone simply can't."


    Rob Brown: "Rarely did you win business through one conversation. One touch leads to the next, to the next... and creates something that can last."


    About Hillary Gale: Hillary Gale, founder and CEO of Moneta Copy, is a content strategist and copywriter for financial services professionals. She has been featured in MarketWatch, Wealthtender, and Clever Girl Finance, and is the host of The Finance Marketing Podcast, a show that spotlights in-depth conversations on marketing with financial professionals and finance marketing experts. You can catch her on LinkedIn most weekdays sharing marketing insights and ideas specifically for financial services pros.


    Connect with Hillary Gale:

    Website: http://monetacopy.com/

    LinkedIn: https://www.linkedin.com/in/hillary-meehan/

    Free Guide on Marketing Minus the Overwhelm: https://guide.monetacopy.com/mmto

    The Finance Marketing Podcast: https://podcasts.apple.com/us/podcast/the-finance-marketing-podcast/id1733748813



    Episode References:

    • Truest Fan Coaching
    • Business Optimization Scorecard


    Connect with Rob Brown:

    Website: http://truestfan.com/

    LinkedIn: https://www.linkedin.com/in/truestfan/

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    38 m
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