In this episode of the Well-Oiled Operations™ podcast, Stacy is joined by Jennifer Spivak from The Ad Girls Agency to explore the complexities and opportunities of running successful Facebook ads and Instagram ad campaigns. Together, they debunk the common misconception many small business owners have—that social media advertising is too costly or ineffective. When used correctly, these ads can target a precise audience, offer cost-effective budgeting, and deliver measurable, positive returns on investment. Jennifer shares her expert insights on when it’s the right time for businesses to start running ads and emphasizes the importance of having a tested product or offer before investing in paid traffic.

Also in this episode:

• Key metrics beyond basic click-through rates, such as return on ad spend (ROAS), and highlights the importance of engaging creative content in driving successful ad campaigns.

• Have marketing funds you’re prepared to lose without sacrificing essentials; see it as an investment in testing and learning.

• Focus on creating unique and compelling ad copy and visuals to keep ad costs down by ensuring high engagement rates.

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