Is imposter syndrome holding you back? On today’s episode I am diving into this.

Imposter syndrome is a persistent feeling of being a fraud or underserving of success. Although social media is a powerful tool, it can create feelings of imposter syndrome. We’re constantly bombarded with small clips of other people’s lives, which often causes us to compare ourselves with others. It’s important to remember that you are only seeing a small curated version of other people’s lives, not the full picture. I want to encourage you to unfollow or mute accounts that cause these feelings. Recognize your ability and don’t downplay your accomplishments.

One of the ways to overcome imposter syndrome is by setting realistic goals. Focus on what is achievable for you. Celebrate each small win along the way and assess your engagement and overall content creation on social media. This allows you to celebrate your achievements and make the experience fun again overall.

Seek support from friends, family, or even a therapist if needed. Opening up about imposter syndrome and sharing struggles can provide perspective and remind you that others are facing similar challenges.

Embrace authenticity and be genuine. Share your highs and lows, successes and failures, and provide your unique perspective. Authenticity is your greatest asset, making you different and valuable on social media.

I hope my words resonate with you and empower you to overcome imposter syndrome. Feel free to share this episode with someone who may benefit from it and tag me in your stories for a shoutout. I also invite you to join us in the Sufficiently Social Society for a founding members rate!

Remember, you are enough just as you are. Let's overcome imposter syndrome together!

Connect with me on Instagram: @iamalicianoelle

Do hashtags really work? Yes! In today’s episode, I am sharing the importance of using hashtags on Instagram for growth. I share my personal journey with hashtags and how niched ones helped me reach my target audience. 

On my own journey, I discovered that hashtags with fewer than 850,000 uses but more than 10,000 were the sweet spot for visibility. This was a game-changer for me, and I want to emphasize the importance of researching and tracking the performance of your hashtags regularly. Trends and audience preferences can change, and staying on top of these changes can make a significant difference.

I share about one of my clients Sherron, who is part of the fashion industry and LGBTQ space, really shows the power of hashtag use. By implementing hashtags in her strategy, I helped Sherron grow from 127 followers to 1,000 followers in 6 months!

As you think about your own brand or business, consider what makes you unique. This uniqueness is what will help make you searchable, using hashtags that align with your niche. I’ve seen many make the mistake of not using hashtags at all or using overly generic ones. I want to encourage you to use hashtags that resonate with your target audience and explore the hashtags followed by similar profiles.

Instagram insights can be a powerful tool to track the performance of your hashtags. It's important to monitor these numbers and make sure they are going in the right direction. If not, it may be necessary to switch up your hashtags and try something new.

Hashtags are a brilliant way to reach new people, and I assure you, they are here to stay. However, to make them work for you, it's essential to have a strategy and plan in place.

If you're still unsure about hashtags and need help understanding them, I invite you to join the next "Hashtags Made Simple" masterclass. This 90-minute live workshop will provide you with the exact secrets I use to build successful hashtag strategies. As a listener, you can save $10 off the next masterclass!

Be sure to tune back in next Wednesday as I drop more valuable content in the digital marketing and social media space! If you haven’t joined us in the Sufficiently Social Society, go check it out and join us there!

Welcome back to another episode of the Sufficiently Social Podcast! Today we are talking all about going live! I am sharing my four step process for going live. 

Going live on social media requires careful planning. It’s not just about hitting the “live” button but it’s about creating a meaningful and engaging experience for your audience.

Get the right equipment. A phone is usually sufficient, but remember to put it on “do not disturb” mode to avoid interruptions during the live.

Think of 2-3 topic ideas and align them with any guests you may invite to join the live. This will keep the conversation focused and engaging.

Remember, you can schedule lives in advance. I recommend advertising the live 24 hours in advance. Also, don’t forget to turn on the autosave feature in Instagram settings to save the live video for future use.

Once you’re live, start the conversation immediately. Engage with viewers by asking questions and encouraging comments. This boosts engagement and visibility on social media platforms.

To keep things organized, consider creating slides ahead of time. There are resources available for Instagram live strategy templates such as these that can help with this. 

Remember to eliminate distractions, have a drink nearby, and set a timer for the live session to allow for teaching and Q&A.

After the live session, save the video immediately, especially if you have limited phone storage. This video can be repurposed for future content.

Sharing the replay is crucial because it adds value and reaches a wider audience. Prepare a cover photo, write a caption, and prepare hashtags in advance to streamline the sharing process.

Don't worry if live replays have different numbers compared to the original live session. There is still value in sharing them. Tag or send the replay to individuals who expressed interest or couldn't attend the live session. Not every live session will be perfect, but that's okay. The important thing is to post the replay and learn from each experience.

Pull 4 to 5 quotes from the video to create graphics and cut the video into shorter clips for reels. These clips can be shared on stories and used to answer future inquiries.

Practice makes perfect. Instagram has a practice feature that allows users to test the live session before going live for real. Use this to your advantage and keep improving with each live session.

Adding live sessions into a well-rounded social media strategy is crucial for boosting engagement and visibility. Remember, authenticity is key. Your audience values the real and genuine you so don't be afraid to show your true self.

Going live on social media can be a game-changer for your brand or business. So, why not give it a try?

Have you went live? If so, send it to me @iamalicianoelle

Don't forget The Sufficiently Social Society is open to podcast listeners only right now so come check it out!