The Storytelling Organization

By: Graham Brown
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  • Summary

  • The Storytelling Organization by Graham Brown of Pikkal & Co is a journey into the changing shape of communication in business. Core to this journey is the pivotal role of digital communications channels like podcasts. We look at how the Digital Transformation of Communication is changing how we sell, hire, retain, raise funds and engage our business communities.
    © 2024 Graham Brown
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Economics
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Episodes
  • The Psychology of Storytelling

    The Psychology of Storytelling
    Dec 15 2022

    In this episode, we look at how Storytelling shapes business outcomes by delving into the magical world of influence and psychology. We look at the psychological phenomenon of "Framing" and how stories remove ambiguity in raising funds, hiring people and selling to clients.

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    27 mins
  • Agile Storytelling - How to Master Storytelling One Failure at a Time

    Agile Storytelling - How to Master Storytelling One Failure at a Time
    Dec 8 2022

    No comedian was born funny. If you want effortless delivery like Jerry Seinfeld on stage you have to first experience 100s maybe 1000s of hours of rejection. Great storytellers are neither born great nor inherit their greatness through confidence. They became good at their craft by practising storytelling in an Agile way. In this episode of The Storytelling Organization I share how you can become better at Storytelling, the 80/20 rule in podcasting and how to deal with those public speaking nerves.
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    17 mins
  • Overcoming the Imposter Syndrome in Podcasting

    Overcoming the Imposter Syndrome in Podcasting
    Nov 30 2022

    The more experience you have, the bigger the imposter syndrome. We all face it. Even after 2,000 podcast episodes I still sometimes find myself asking "how did I get here?" In this episode of The Storytelling Organization. The good news is that you have everything you need already to be a good podcast host or guest. I look at the 3 Es of Corporate Podcasts that you can focus on to overcome the Imposter Syndrome.
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    22 mins

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