In this episode, we're excited to sit down with Lynton Peters, Founder and exited-CEO of OneCart - South Africa's premier online, on-demand delivery service - that lets customers shop across multiple stores, in a single order, with one delivery fee, arriving at their in under 60minutes.
In 2023, South Africa’s e-commerce market generated an estimated R71bn in revenue, largely driven by sectors like clothing/apparel, entertainment/hobbies and electronics. Alongside growing demand for conventional goods and services, has been the exponential growth in South Africa’s online grocery space - and in particular - the surge in on-demand and last-mile delivery services available. In fact, it’s now common practice for many consumers to buy their groceries online and have them delivered direct to their doorstep.
Founded in 2016, OneCart is one of South Africa's on-demand grocery delivery pioneers and has played a key role in establishing the category. Within 5 years, the business grew to over 1000 direct/indirect employees and achieved triple-digit revenue growth annually - largely accelerated by the Covid19 lockdowns - before being sold to Massmart (Wallmart’s African subsidiary) in late-2021, in one of the country's largest-ever e-commerce acquisitions.
Since leaving the business in 2022, Lynton has become an active angel investor and remains motivated to build Africa, armed with the insights and experience that come with being one of South Africa’s few exited tech founders.
We talk about:
• Lynton's upbringing, early-career and returning to South African roots.
• Transitioning from corporate leader to startup pioneer.
• Building product, welcoming co-founders and raising capital.
• The companies acquisition to Massmart and his life after exit.
• What's next for Lynton.
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Connect with Lynton: https://www.linkedin.com/in/lyntonp/
Connect with Mathew: https://www.linkedin.com/in/mathewmarsden/
This episode was brought to you in partnership with Paystack - helping businesses in Africa get paid by anyone, anywhere in the world - thanks to their suite of world-class payment solutions, intuitive APIs, founder-centric support and an exciting (and free!) credit program called Paystack Catalyst, purposefully created to help startups accelerate their growth. To learn more visit paystack.com/za.
The Startup Club Podcast dives into the stories of South Africa's leading tech startup founders and investors, their journeys of innovation, failure, resilience, and triumph and is an initiative of Startup Club ZA - the country’s fastest-growing tech startup and investor community. If you're passionate about entrepreneurship, innovation, solving hard problems, backing the change-makers and co-creating a better country, then you're invited to join us! 🇿🇦
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