• The Start Tiny Show with Allie Bjerk

  • By: Allie Bjerk
  • Podcast

The Start Tiny Show with Allie Bjerk

By: Allie Bjerk
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  • Summary

  • Welcome to "The Start Tiny Show" where your host, Allie Bjerk, takes you on a transformative journey into the world of digital marketing. This podcast is dedicated to entrepreneurs, small business owners, and marketers who are eager to learn about leveraging ads, funnels, and automated marketing systems to scale their businesses. In each episode, Allie Bjerk delves into the intricacies of creating compelling digital marketing strategies. She covers everything from crafting irresistible tiny offers to building sophisticated sales funnels that work tirelessly for your business. Listen in as Allie shares a wealth of knowledge gained from her extensive experience in the field, along with actionable tips and tricks that you can implement right away. But that's not all – "The Start Tiny Show" is also packed with inspiring success stories. You'll hear firsthand from business owners who have successfully utilized tiny offers to make a big impact. "The Start Tiny Show" is not just about theories but focuses heavily on practical tactics. Allie's friendly and engaging style makes each episode feel like a one-on-one coaching session. Whether you're looking to refine your current marketing strategies or start from scratch, this podcast is a must-listen for anyone eager to harness the power of digital marketing to grow their business.
    © Allie Bjerk
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Economics Leadership Marketing
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Episodes
  • Episode 57: Why This Single Word is Everything in Digital Marketing

    Episode 57: Why This Single Word is Everything in Digital Marketing
    Oct 15 2024
    Why Context is the Secret Sauce in Digital Marketing, Coaching, and Selling Digital Products What’s up, everyone! Welcome back to another conversation where we dive into the stuff that really matters in marketing. Today, I want to share something that completely changed how I approach everything—from marketing campaigns to sales, even how I talk to people. And it all boils down to one word: context. You’ve probably heard me say it before—because I say it a lot. But once I break it down, you'll see why it’s a total game-changer. Context is the thing that ties everything together. Without it, even the best strategies fall flat. What is Context, Anyway? Context is basically the environment or circumstances that surround an event or message. In marketing, it’s everything. It’s not just what you’re saying, but when, where, and who you’re saying it to. Context is why some marketing campaigns take off and others fall flat. For example, if you’re a coach selling a tiny offer like “Ditch the Diet” to someone recovering from a health scare—where strict dietary rules were necessary—that message could come off as super insensitive. But if you’re pitching it to someone who’s tired of diet culture, it’s going to hit just right. That’s the power of context. Why Context is a Game-Changer Let me take you back to a conversation I had with one of my team members. She pointed out something I hadn’t really noticed before. She said, “Allie, everything you do comes back to context.” And I realized, yeah, it totally does. I ask for the context on pretty much everything—sales questions, marketing strategies, you name it. Why? Because without understanding the context, you’re just guessing. It’s the same with your digital marketing. If you’re not taking into account where your audience is right now—what’s going on in their lives or their business—you’re going to miss the mark. The Role of Context in Growing Your Personal Brand Building a personal brand is about being authentic, right? But if your messaging doesn’t match the context of where your audience is, it’s not going to connect. For instance, let’s say you’re coaching beginners who are still trying to figure out what they want to sell. Pushing them toward advanced strategies like tiny offers isn’t going to work. They need to know what they’re passionate about, what they’re good at, and how to turn that into something they can sell before they’re ready for that next step. That’s why I created my free course, "Sell What You Know"—to help people who are still figuring out what they want to do. Because here’s the thing: without context, even the best strategies don’t make sense. How Context Impacts Your Digital Marketing Campaigns When it comes to marketing, context is everything. Even if you have killer copy, if the context is off, it won’t resonate. Take this for example—if you’re launching a $27 tiny offer to a high-level business owner who’s running a multimillion-dollar company, it’s probably not going to land. That’s because the context is wrong. Someone at that level isn’t looking for plug-and-play templates—they need strategy, they need someone who understands their bigger picture. They don’t want to waste time, they want results. On the flip side, if you’re speaking to someone just starting out, trying to figure out how to make their first dollar online, you need to provide support, guidance, and empathy. The context totally changes based on who you’re talking to. Timing, Platform, and Mindset: The Big Three of Context There are three key things to consider when you’re thinking about context in your marketing: timing, platform, and audience mindset. 1. Timing: Get it Right Timing is everything. If you’re selling a productivity course in December when people are in holiday mode, it’s going to flop. But if you launch that same course in January when everyone’s setting goals? It’s going to hit hard. 2. Platform: Meet People Where They Are Different platforms come with different contexts. What works on Instagram might not fly on LinkedIn. You’ve got to adjust your message for the platform where your audience is hanging out. For example: On Instagram, people want quick, visual content. Show behind-the-scenes stuff, share stories.On LinkedIn, focus on more professional insights and case studies.In email, you can go deeper and really connect with your audience on a personal level. 3. Audience Mindset: Know Where They’re At You’ve got to understand what’s going on in your audience’s heads. Are they feeling overwhelmed? Stuck? Ready to take on the world? Your messaging needs to match their mindset. If you’re talking to someone who’s just getting started, they need encouragement and support. But if you’re speaking to someone who’s running a six-figure business, they need strategic insights and next-level tactics. Real-Life ...
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    23 mins
  • Episode 56: From Musician to Money Maker: Turn Your Passion Into a Cash-Making Machine

    Episode 56: From Musician to Money Maker: Turn Your Passion Into a Cash-Making Machine
    Oct 1 2024

    Join us in this inspiring episode of the Start Tiny Show as we chat with the remarkable Lynz Crichton, a musician and songwriter who has transformed her career through the Tiny Offer® method. Lynz shares her incredible journey, from struggling with sales funnels to achieving significant success with the support of the Tiny Offer® Accelerator program. Listen in as Lynz explains how she navigated the challenges of creating effective sales funnels without being a copywriting expert and how this method has proven to be versatile across various niches, including music and astrology.

    Explore Lynz Crichton's evolution from a musician to a mentor for independent artists in the "Musician to Educator" chapter. Lynz passionately discusses the importance of understanding the business side of a musical career and the hurdles musicians face in monetizing their talents. A pivotal moment came in March 2020 when a YouTube video about live streaming for musicians gained traction, leading to a successful course and the need for more accessible offerings. This conversation underscores the necessity for adaptable strategies in the ever-changing music industry.

    We delve into the creation of a successful Tiny Offer® for musicians, including market research, content calendar development, and the excitement of building a second funnel. We also explore integrating coaching calls into an automated business model, balancing personal engagement with efficiency, and experimenting with pricing strategies. By focusing on creating value-centered sales funnels and leveraging targeted ads, Lynz highlights how musicians can boost visibility and sales, proving that with the right guidance and determination, success is attainable.
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    41 mins
  • Episode 55: The Real Reason I’m Stepping Back from Masterminds

    Episode 55: The Real Reason I’m Stepping Back from Masterminds
    Aug 22 2024

    In this episode I take you behind the scenes of a significant decision in my business journey—stepping back from participating in masterminds. I dive into the mindset shifts that led me to this choice, sharing insights from my own experiences in various business communities.

    I explore the reasons why many entrepreneurs, including myself, join masterminds for external validation rather than aligning with their true goals. From the desire for recognition to the pitfalls of shiny object syndrome, I discuss how these factors can lead to unnecessary detours in your business.

    Join me as I recount a pivotal moment on stage where I realized I was in the wrong room, going through the liberating experience of finding supportive peer networks and the value of tactical programs highlighting the importance of being in environments that truly resonate with your mission. These programs foster self-sufficiency and practical skills, unlike some masterminds that may leave you feeling inadequate.

    If you agree on the lessons I’ve learned, the value of focusing on what already works, and the importance of choosing the right support for your business growth, feel free to book a call with our team now!
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    34 mins

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