The Seller's Edge

By: Viral Launch
  • Summary

  • "The Seller's Edge" podcast is a window into the world of eCommerce and the art of selling. Explore the strategies, tactics, and secrets that top sellers use on their way to success. Learn about all aspects of eCommerce, from leveraging viral trends to mastering the art of customer service. Hosted by Jonathan D’Ambrosio, each episode is a treasure trove of knowledge, where you'll learn many valuable tidbits about selling in the digital age. Whether you're a seasoned eCommerce pro or just starting your online selling journey, "The Seller's Edge" is here to help you in the fast-paced world of digital retail. Welcome to "The Seller's Edge”.
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Episodes
  • Brand Spotlight: Happy Habitats with Ethan Haber
    Nov 15 2024

    In this episode of The Seller's Edge Podcast, we sit down with Ethan Haber, the innovative founder of Happy Habitats, to explore his unique journey from crafting stuffed animals to creating a revolutionary carrier for small pets. Discover how Ethan's passion for animals and creativity led to the development of a product that not only fills a gap in the market but also resonates with pet owners everywhere.Ethan shares invaluable insights on identifying unique product ideas, the importance of mentorship, and the challenges of navigating the e-commerce landscape, particularly on platforms like Amazon. He discusses the power of social media marketing and how it can elevate niche products, while also emphasizing the need for persistence in the face of challenges.Whether you're an aspiring entrepreneur or an established e-commerce seller, this episode is packed with actionable advice and inspiration to help you thrive in your business journey. Tune in to learn how to turn your passion into profit and gain a competitive edge in the ever-evolving world of online selling.

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    31 mins
  • BidX: Strategies for Using AI to Optimize PPC and Boost Sales
    Oct 16 2024

    In this insightful episode, Jonathan explores the intricacies of Amazon advertising with Max Hofmann and Nadine Schopper from BidX. The trio discuss cutting-edge strategies for optimizing ad campaigns, leveraging data effectively, and staying ahead of the competition. From the nuances of keyword selection to the power of AI-driven tools like BidX’s Leia1, listeners will gain valuable insights into managing ad spend, targeting the right audience, and maximizing returns on Amazon's advertising platform. Whether you're a seasoned seller or just starting out, this episode offers actionable advice to elevate your Amazon advertising game and drive sustainable growth for your business.

    Episode 22 of The Seller’s Edge - Max, Nadine and Jonathan talk about:
    • [00:00] What is BidX and how does it help FBA sellers?

    • [01:16] Which dynamic bidding strategy works best

    • [03:52] Services that BidX provides

    • [04:22] The importance of optimizing listing content

    • [08:39] Higher SERP ranking isn’t always best

    • [09:46] The impact of PPC on organic ranking

    • [10:12] BidX’s “Incrementality Score”

    • [13:46] Examples of strong Amazon DSP campaigns

    • [15:31] Leveraging audience data for broader purposes

    • [16:35] Insights into International marketplaces

    • [20:23] Why BidX is superior to other PPC tools

    • [23:30] The AMX500 Index

    • [24:42] Localizing listings is essential

    • [25:25] A cutting-edge AI solution for keywords

    • [27:47] Discussing the size of the keyword universe

    • [30:15] The opportunities that most sellers are missing

    Key Takeaways:
    1. Optimize Listing Content: Ensure your product listings are consistently optimized to maximize conversions from advertising efforts.

    2. Continuously Analyze & Iterate: Regularly evaluate and adjust your advertising strategies based on performance metrics for optimal results.

    3. Leverage AI Tools: Utilize AI tools like Leia1.com to enhance keyword research and streamline campaign structuring.

    4. Target Diverse Keywords: Incorporate both popular and long-tail keywords in your advertising strategy for improved effectiveness.

    5. Conduct an Account Audit: Contact BidX for a complimentary audit of your account to uncover ad waste and identify potential growth opportunities.

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    34 mins
  • CREATIVE CONTENT STRATEGIES FOR AMZ: IMPROVE CTR AND DRIVE CONVERSIONS
    Sep 26 2024

    Join The Seller’s Edge as Jonathan D'Ambrosio talks with Andrew Morgans, founder of Marknology, about the art of creating standout content for Amazon sellers. Andrew shares his insights on why storytelling and creative content are essential to building trust and driving conversions. Whether you're looking to optimize your listings or craft compelling brand narratives, this episode provides strategies to boost your Amazon presence and engage customers in a meaningful way. Don’t miss this opportunity to learn from one of the leading experts in Amazon brand strategy!

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    47 mins

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