• The Secret to Partner Success: The Ideal Partner Profile | Tammy Lynne McDonald

  • Nov 22 2022
  • Length: 38 mins
  • Podcast

The Secret to Partner Success: The Ideal Partner Profile | Tammy Lynne McDonald

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  • Summary

  • Optimizing business partnerships can bring top-of-the-funnel leads to the bottom.


    Tammy McDonald, a channel enablement expert, shares her expertise on how to effectively establish and nurture partner relationships Tammy explains how and why enablement is key to partnership success.


    In this episode:

    ➤ Key tips on how to avoid common mistakes that kill channel relationships

    ➤ How to get your IPP (Ideal Partner Profile) right on the first try

    ➤ Bridge the gap between sales and marketing
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