Product growth is simple. But it's often misunderstood and poorly applied.

That's why I'm excited to share my interview with Sean Ellis, the author of the international bestseller Hacking Growth.

His high-velocity test/learn process has accelerated growth at companies like Facebook, Airbnb, and Dropbox.

Sean coined growth hacking, invented the ICE prioritization, and popularized the North Star Framework.

In this episode, we discuss:

• (01:29) What is Growth Hacking?
• (02:41) The required skill set.
• (04:48) What's required to start thinking about product growth?
• (06:17) How can we measure product-market fit?
• (08:48) How can we accelerate growth? Understanding growth.
• (12:10) Refining value proposition. The right customer. The right experience.
• (18:08) The science of growth. Growth process. ICE scoring.
• (22:24) The power of experimenting.
• (23:58) Creating value vs. capturing value. How everything is connected.
• (26:28) What can go wrong? Building alignment. Becoming a growth leader.
• (32:56) Building the right culture. The testing habit.
• (36:25) North Star Metric and the physics of growth.
• (41:19) B2B vs. B2C product growth.

Where to find Sean Ellis?

• Sean’s LinkedIn: https://www.linkedin.com/in/seanellis/
• Sean’s website: http://www.seanellis.me/
• GrowthHackers community and courses: https://growthhackers.com/

Where to find Paweł Huryn?

• My newsletter: https://www.productcompass.pm
• YouTube: https://www.youtube.com/@pawelhuryn
• LinkedIn: https://www.linkedin.com/in/pawel-huryn
• Twitter (X): https://twitter.com/PawelHuryn