The Savvy Seller with Kristen Doyle

By: Kristen Doyle TPT seller SEO coach and web designer
  • Summary

  • When it comes to running and scaling your online business, there’s so many pieces to juggle and new things to learn. But what if you could hear exactly what to do in order to continue growing your business, and what to avoid? That’s what you’ll learn on The Savvy Seller, the podcast that will show you how to take your digital product business to the next level through no-stress marketing, strategic planning, and more!


    Your host, Kristen Doyle, has over a decade of experience selling digital products to teachers and entrepreneurs and has made all the mistakes so that you don’t have to! From selling on marketplaces like TPT and Etsy to running your own website shop, sales funnels, and courses, tune in to hear Kristen cover all aspects of running an online business. We're talking hustle-free strategies like growing your email list, setting up funnels, leveraging SEO, improving product listings, and effective strategies for your store and website.

    © 2024 The Savvy Seller with Kristen Doyle
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Episodes
  • 112. When Hiring Doesn't Work Out: Ending It the Right Way [Hiring Series]
    Sep 10 2024

    Send us a text! (Your number stays private)

    Hiring help for your business is exciting and has the potential to change your business for the better. But with hiring comes the inevitable…firing. Hiring and firing go hand in hand and if you haven’t yet had to end a contract with a contractor or an employee, it’s likely to happen at some point!

    Terminating a contract and ending a working relationship is not fun, but it doesn’t have to be painful. I’ve had several experiences with ending contracts and I’ve learned from each one. Inside this episode, I’ll share the signs that it might be time to move on, how to protect your business when you need to let go of someone, what to pay attention to in a contract before taking action, and how to send that dreaded termination email.

    Ending a contract is my least favorite thing about having a team, but having a clear process in place makes it so much easier! Following these steps will allow you to end things on a positive note and hopefully make the next best hire. Be sure to share this episode with a business friend who might need it!

    🚨 Disclaimer: I am not an attorney and this is not legal advice. You should always consult a legal professional and ensure you’re following employment laws in your area before taking action.

    03:16 - How to know when it’s time to let go of a contractor or employee

    04:59 - One important thing to do before deciding to fire

    07:10 - Steps to take once you’ve decided it’s time to end a contract

    11:36 - The process of ending a contract in a way that protects your business

    15:43 - What to do after you have ended a contract that will make it easier for you next time

    Links & Resources:

    • Follow me on Instagram @kristendoyle.co
    • Join my private Facebook community: Savvy Teacher Sellers
    • More resources for growing your business
    • Rate & review The Savvy Seller on Apple Podcasts


    Show Notes: https://kristendoyle.co/episode112

    Check out my Everything Page at https://kristendoyle.co/everything

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    20 mins
  • 111. Is Hiring Even Worth It? Let’s Talk ROI and KPIs with Hallie Sherman [Hiring Series]
    Sep 3 2024

    Send us a text! (Your number stays private)

    Ever worry if the time and money that you put into hiring will really pay off? In today's episode, we are diving deep into the world of hiring and team management for business growth. I am joined by seasoned entrepreneur Hallie Sherman to unpack the critical importance of setting Key Performance Indicators (KPIs) for all team members, no matter their roles.

    Hallie shares her journey from recognizing the need to hire help while managing a full-time job to executing strategic hires—starting with an editor, then a product photographer, and eventually a ghostwriter. Together, we explore the complexities of the hiring process, from determining tasks worth delegating based on effective hourly rates to ensuring hired help aligns with your long-term business vision.

    Whether you're wrestling with the decision to expand your team or looking to enhance your current hiring strategy, this episode is packed with actionable insights. Expect tips on managing contractors, establishing clear boundaries and deadlines, and maintaining high standards of customer satisfaction.

    02:19 - Hallie’s first few roles that she hired for
    06:57 - How to know which roles to fill when it comes to tying it to the ROI
    09:06 - How to manage the people that we hire and how to know if they are doing a good job or not
    16:57 - Setting boundaries and clear expectations
    22:18 - Tools to help track performance and productivity
    24:56 - The importance of every single person on the team having SOPs
    26:59 - What to do in situations where a team member is not meeting their KPIs

    Links & Resources:

    • Visit Hallie's Website
    • Connect with Hallie on Instagram
    • Follow me on Instagram @kristendoyle.co
    • Join my private Facebook community: Savvy Teacher Sellers
    • More resources for growing your business
    • Rate & review The Savvy Seller on Apple Podcasts


    Show Notes: https://kristendoyle.co/episode111

    Check out my Everything Page at https://kristendoyle.co/everything

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    38 mins
  • 110. Personality vs. Skills: How to Hire the Right Person for Your Small Team [Hiring Series]
    Aug 27 2024

    Send us a text! (Your number stays private)

    One of the most challenging aspects of growing a successful business is hiring. Have you ever brought someone on board who looked great on paper but just didn't fit in with your team? This episode explores why hiring the right person goes beyond merely ticking off skill set boxes and why personality often trumps expertise.

    I share some of my personal experiences, the importance of initiative, problem-solving abilities, and integrity, and how starting with short-term projects can save you a lot of headaches in the long run. We also discuss when you must prioritize skills over personality, particularly for expert roles, and provide practical tips on using test projects during the hiring process.

    01:19 - Qualities you cannot teach to people

    05:14 - When to prioritize skill set over personality

    07:29 - Start with a test project

    10:51 - Sometimes, we need to make exceptions

    12:17 - What comes next after hiring someone?

    Links & Resources:

    • Follow me on Instagram @kristendoyle.co
    • Join my private Facebook community: Savvy Teacher Sellers
    • More resources for growing your business
    • Rate & review The Savvy Seller on Apple Podcasts


    Show Notes: https://kristendoyle.co/episode110


    Check out my Everything Page at https://kristendoyle.co/everything

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    16 mins

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